Latest about Sony
This full-frame mirrorless broke sales records in Japan and now wins its second Camera of the Year award – featuring "cutting-edge photographic technology," it's a "reliable and high-performance camera for discerning photographers"
UPDATED Sony's latest full-frame camera wins the EISA Camera of the Year 2026-2027 title, after topping the Japanese sales chart for months following its release in December 2025
“This workhorse is always in my bag.” Photographer Chris Burkard doesn’t head out without this Sony zoom, but that’s not even his favorite
LENSES In a recent video, Chris Burkard breaks down the camera kit he'd put inside a streamlined kit for outdoor photography
Multi-award-winning full-frame mirrorless is Japan's No.1 camera, but its 3-year-old sibling is the real success story – here's why
NEWS Small, lightweight, and released 3 years ago, this compact full-frame mirrorless camera remains one of Japan's biggest sales success stories
80% of the Top 10 lenses in Japan are third-party optics – and Canon doesn't make the list at all
NEWS Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots
EISA Awards 2026: no Sony clean sweep this year as Nikon snags "Lens of the Year" crown as photography winners announced
News The prestigious consumer tech awards has announced its 2026 winners, with Nikon glass crowned lens of the year, while Sony retains the accolade of best camera
“Still one of the best bets,” this 2023 compact mirrorless camera is so popular that it’s dominating both new and used sales charts in Japan
NEWS The top-trending used cameras at one retailer in Japan hint at trends for compact, capable cameras
Sony A7 V keeps throne atop Japanese sales chart – but this hybrid camera might be a better alternative, even though it didn't make the list
News The Sony A7 V maintained its spot atop Yodabashi Camera’s top 10 best sellers for the second half of July – but if you’re thinking of buying, there’s an alternative rig I'd recommend
Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan
NEWS Fujifilm is now the third-largest camera maker in Japan, pushing Nikon down to fourth place
