Sony

Sony Firmware The Sony A7R VI now supports mapping specific focus distances to custom buttons when used with a non-power zoom lens, a feature particularly helpful for wildlife photography

NEWS A third-party zoom lens that can genuinely replace a pair of standard and telephoto zooms is the real showstopper in the latest Top 10 ranking in Japan

News Reddit user Mr_BananaPants said he “reverse engineered” Sony firmware to add shutter angle, but things backfired after the mirrorless camera became unresponsive

TRENDS Got an old compact camera lying around in a drawer? These point-and-shoots and compact mirrorless cameras are in high demand, going for as much as five times what they were three years ago

UPDATE The multi-award-winning full-frame camera once again takes the top spot in Yodobashi's latest sales chart, followed by a mirrorless that launched in 2023

NEWS The new No.1 compact camera in Japan is no new release – and neither are the models rounding out the top three. All three are established favorites, yet they continue to outsell newer rivals

TRENDS Out of the three major mirrorless cameras announced in September, it's the one with the smaller sensor that's made the top three at Japan's Kitamura Camera

LENS While there are plenty of full-frame 70-200mm f/2.8 lenses, Sigma built a variation that’s focused on a compact, lightweight design just for APS-C

TRENDS In a recent interview, Canon, Sony, Nikon, and Fujifilm all agreed that the experience of shooting with a dedicated camera is becoming increasingly important