Sony

Latest about Sony

Sony A7S III camera with a "IV" next to it
Finally, the Sony A7S IV is on the way (report)

By James Artaius Published

NEWS Sony just registered a new camera – and it's rumored to be the long-awaited A7S IV

NEWS
Two black camera lenses, Sigma 18–50mm and Sony FE 24–70mm, standing side by side on a reflective surface
The most popular lenses in Japan are third-party zooms. The No.1 is a "remarkably compact yet well-built" optic, available for Canon RF, Fujifilm X, Sony E and L-mount

By Kim Bunermann Published

NEWS Sigma's standard zoom lenses are best-sellers in Japan, while Sony's affordable 100-400 telephoto zoom beats Nikon and Canon

NEWS
Sony A7 IV vs A7R IV
I don’t know whether to get a Sony A7R IV or A7 IV – help me out choosing my next camera!

By Alan Palazon Published

Opinion I may be a photography journalist and longtime Sony A7 III shooter, but, sometimes, even I need help deciding on gear, so read this, and then chime in with your tips in the comments!

Opinion
A female holding the Panasonic HC-V900 camcorder in a garden
The best camcorders in 2026: perfect all-in-one video cameras

By Chris George Last updated

BUYING GUIDE The best camcorders are the perfect all-in-one video cameras for many workflows. Pick the right one for you

BUYING GUIDE
Camera zoom lens – NIKKOR Z 70-200mm f/2.8 VR S – with "DISCONTINUED" text in bold white on a red bar over a green background
The No.1 top-traded zoom lens in Japan is "probably the best 70-200mm zoom in the world. Ever." Now discontinued, it tops the sales chart in 2026 so far

By Kim Bunermann Last updated

UPDATE Praised for its extraordinary sharpness, this 70-200mm f/2.8 is on top of the trade zoom lens charts in the first half of 2026 at Minna Camera

UPDATE
The Sony FE 600mm f/6.3 GM OSS photographed outdoors
I hiked through a wildlife refuge with Sony’s two new compact telephoto primes. When I blew up the photos, I couldn’t believe what I had caught

By Hillary K. Grigonis Published

OPINION The Sony 400mm f/4.5 and 600mm f/5.6 GM OSS are a just-right blend between portability, price, and image quality

OPINION
Eight assorted camera lenses arranged on a dark, textured rock surface with dramatic lighting
More than half of zoom lenses traded in Japan reach 200mm or longer, as third-party manufacturers are left far behind by Canon, Nikon and Sony

By Kim Bunermann Published

NEWS New data shows 51.2% of zoom-lens trades reached 200mm or longer in H1 2026, with Canon taking the top spot among the brands reported

NEWS
Canon EOS R5 Mark II being held out in front of a photographer's face, outdoors
The best full-frame mirrorless camera in 2026: The biggest sensors and best tech that Canon, Sony, Nikon and Panasonic have to offer!

By James Artaius Last updated

Buying guide How to choose the best full-frame mirrorless camera for your needs, whether it's travel, landscapes, video or wildlife

Buying guide
The Sony FE 600mm f/6.3 GM OSS photographed outdoors
Sony’s new telephoto primes are 3x lighter and nearly 4x cheaper than earlier 400mm and 600mm options – and they're a lot sharper than I expected

By Hillary K. Grigonis Published

NEWS The new Sony 400mm f/4.5 GM OSS and 600mm f/5.6 GM OSS feel more like hiking with a 70-200mm f/2.8 than a high-end telephoto prime

NEWS
Sony FE 600mm f/6.3 GM OSS product image
Sony FE 600mm f/6.3 GM OSS review: it seems that just maybe, you can change the laws of physics after all

By Matthew Richards Published

Review The Sony FE 600mm f/6.3 GM OSS is unfeasibly small, lightweight and affordable, boldly going where no super-telephoto prime has gone before…

Review
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