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Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall
How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch

By Hillary K. Grigonis Published

TRENDS Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows

TRENDS
Sony A7 V camera held in a person's hands with the screen folded out
This full-frame mirrorless broke sales records in Japan and now wins its second Camera of the Year award – featuring "cutting-edge photographic technology," it's a "reliable and high-performance camera for discerning photographers"

By Kim Bunermann last updated

UPDATED Sony's latest full-frame camera wins the EISA Camera of the Year 2026-2027 title, after topping the Japanese sales chart for months following its release in December 2025

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UPDATED
Man holding camera and lens
“This workhorse is always in my bag.” Photographer Chris Burkard doesn’t head out without this Sony zoom, but that’s not even his favorite

By Hillary K. Grigonis Published

LENSES In a recent video, Chris Burkard breaks down the camera kit he'd put inside a streamlined kit for outdoor photography

LENSES
Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
Multi-award-winning full-frame mirrorless is Japan's No.1 camera, but its 3-year-old sibling is the real success story – here's why

By Kim Bunermann Published

NEWS Small, lightweight, and released 3 years ago, this compact full-frame mirrorless camera remains one of Japan's biggest sales success stories

NEWS
The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting
80% of the Top 10 lenses in Japan are third-party optics – and Canon doesn't make the list at all

By Kim Bunermann Published

NEWS Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots

NEWS
Nikon lens against graphic background.
EISA Awards 2026: no Sony clean sweep this year as Nikon snags "Lens of the Year" crown as photography winners announced

By Alan Palazon Published

News The prestigious consumer tech awards has announced its 2026 winners, with Nikon glass crowned lens of the year, while Sony retains the accolade of best camera

News
Sony A7C II
“Still one of the best bets,” this 2023 compact mirrorless camera is so popular that it’s dominating both new and used sales charts in Japan

By Hillary K. Grigonis Published

NEWS The top-trending used cameras at one retailer in Japan hint at trends for compact, capable cameras

NEWS
Sony A7 V camera held in a person's hands
Sony A7 V keeps throne atop Japanese sales chart – but this hybrid camera might be a better alternative, even though it didn't make the list

By Alan Palazon Published

News The Sony A7 V maintained its spot atop Yodabashi Camera’s top 10 best sellers for the second half of July – but if you’re thinking of buying, there’s an alternative rig I'd recommend

News
Fujifilm X100VI camera held in a hand
Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan

By Hillary K. Grigonis Published

NEWS Fujifilm is now the third-largest camera maker in Japan, pushing Nikon down to fourth place

NEWS
The Sony RX10 photographed outdoors
Nearly half of the trendiest compact cameras in Japan have this one feature – and one of them isn’t even “compact” at over 1,000g

By Hillary K. Grigonis Published

TRENDS The Sony RX10 V was only around for one day in July, but it still made the top ten in Japan, proving the popularity of zoom

TRENDS
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