Latest about Sony
New rumor suggests upcoming Sony cameras could have noticeably better battery life
Thanks to much more efficient LCD screen tech
Sony’s new 100-400mm f/4.5 lens looks incredible – but I’m sticking to the older "inferior" version with its f/5.6 for two key reasons
Opinion I’d love to have Sony’s updated 100-400mm G Master OSS in my arsenal, but I’m not convinced the constant aperture is worth the price and weight
The Sony A7 V has led best-seller lists for months. But Sony’s new 67MP camera is already threatening to take the top spot
The newly announced Sony A7R VI has already earned top-seller status at some retailers
"Probably the best 70-200mm zoom in the world" successor just became the #1 selling lens in Japan – it's improved in almost every way
NEWS This lens builds on what was already considered one of the best telephoto zooms ever made – and now it tops the latest sales rankings in Japan
The Sony A7R VI has a hidden feature that I think every astrophotography camera needs – and it's almost more exciting than the 67MP sensor
OPINION I should probably be more excited about the 67MP sensor, but I really love the Sony A7R VI’s new light-up buttons
The trendy Sony A7 V just gained pro audio features, including 32-bit float recording in a key firmware update
News Firmware version 2.0 for the Sony A7 V brings a suite of updates – notably pro audio recording features, bolstering the camera's hybrid-creator tool status
The Sony A7 V wins Japan's "Camera of the Year" award after setting "a new standard"
NEWS Sony's full-frame mirrorless camera continues its winning streak – now taking top honors at the Camera Grand Prix 2026
The lens is key to getting the retro look. A 14-year-old Fujifilm lens is currently leading prime lens sales trends in Japan as nifty fifties dominate the list
TRENDS A camera app in Japan has tallied the most popular lenses, and the list is topped by the Fujifilm XF 35mm f/1.4 R
