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4 of the top 5 cameras in Japan come from a single brand (and it’s not Canon or Sony) as a trendy compact camera returns to #1
By Hillary K. Grigonis published
TRENDS The latest sales numbers from Japan put the X100VI back at #1, pushing out the longstanding Sony A7 V

Did you know that Sony owns the biggest share of Tamron? Well, maybe not for much longer…
By James Artaius published
NEWS Sony owns the biggest share of Tamron right now – but is it being muscled out in an "aggressive" takeover?

This retro compact camera is Japan's new No.1 – dethroning Sony's full-frame mirrorless after 5 months at the top of the charts
By Kim Bunermann published
NEWS Over two years after its launch, this Fujifilm is the most popular camera in Japan right now – again

This US$4,599 fast zoom lens is Japan's new No.1 best-seller
By Kim Bunermann last updated
UPDATED The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses

Sony’s trendy, compact full-frame mirrorless cameras have just dropped to the lowest price of the year
By Hillary K. Grigonis published
DEAL The Sony A7C II compact mirrorless camera has dropped to a new low price – the lowest of the year in the US and the lowest ever in the UK – and the A7CR is discounted too

Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart
By Kim Bunermann published
NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings

I've traveled the world with this camera – now the Sony A7 III is just £999 (and there are bundle deals with £500 savings)
By Kim Bunermann published
DEAL This full-frame mirrorless just hit a huge low – it remains one of the best entry-level options on a budget. Here's why the Sony A7 III wins

Best lenses for the Sony A7R VI: get a sharper image with these zooms and primes for Sony’s highest-ever-resolution camera body
By Matthew Richards published
Updated The best lenses for the Sony A7R VI need to have real resolving prowess, capturing fine detail and texture to feed the camera body’s 66.8MP sensor, and that’s just the start of it
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