The Japanese market research firm BCN+R has released its monthly roundup of the top 10 best-selling interchangeable-lens cameras for September, and this month’s ranking features an unlikely Micro Four Thirds (MFT) shooter: the Olympus PEN E-P7.
The 20MP, lightweight, entry-level MFT model placed fifth for last month – albeit as part of a double-zoom lens kit including a 14-42mm EZ and 40-150mm lens – climbing three spots from eighth position in August.
While rankings from other market analyst firms, such as Kitamura and Yodobashi, pull data from specialty photo retailers, BCN+R tracks point-of-sale data from over 2,300 brick-and-mortar and online retailers across Japan, meaning more budget-model cameras, sold at places like Amazon, are typically included.
BCN+R's top 10 best-selling camera models are typically determined from around 120 different camera bodies and respective lens bundle combinations, of which only an estimated 15% are MFT cameras.
And in a world dominated by super-spec full-frame mirrorless and legacy DSLR cameras, the E-P7 has held the fort down for the MFT system in this ranking.
Since being released in 2021 (Europe/Japan only) – the first Olympus model produced by OM System after it acquired the imaging division of Olympus – the E-P7 has featured in BCN+R’s monthly top-10 roundup at least once in each of the last three years, as well as in its release year.
BCN+R top 10 best-selling interchangeable-lens cameras September 2026
- Sony ZV-E10 II Double Zoom Lens Kit (Black)
- Canon EOS R10 RF-S18-150 IS STM Lens Kit
- Canon EOS R50 Double Zoom Kit (Black)
- Canon EOS R50 Double Zoom Kit (White)
- Olympus PEN E-P7 EZ Double Zoom Kit (Silver)
- Sony A7 V Body
- Fujifilm X-M5 XC15-45mm Lens Kit (Silver)
- Sony A6700 High-Magnification Zoom Lens Kit
- Sony A6400 Double Zoom Lens Kit (Black)
- Sony ZV-E10 Double Zoom Lens Kit (Black)
The remainder of this month’s ranking was mostly a showdown between Sony and Canon, with a sprinkling of Fujifilm. The Sony ZV-E10 II took the top spot, followed by the Canon EOS R10 and two lens-combination variations of the EOS R50.
The latter half of the rankings was made up of the Sony A7 V, Fujifilm X-M5, Sony A6700 and A6400, as well as the Sony ZV-E10. Aside from the A7 V, all the other camera models came as part of a lens bundle.
Looking at the full list and how it's packed with rigs boasting full-frame and APS-C sensors, it's even more surprising to see an MFT model like the E-P7 make the top 10.
However, last month, OM System unveiled the new PEN, which carries a retro compact design but has weather-sealing and in-body stabilization. It doesn't start shipping in Japan until the end of October, but it will be interesting to see if the E-P7 is swapped out for the new PEN in future rankings.
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