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Sony is evil! And this "Evil Sony A7R IV" is just £2,349 for Amazon Prime Day!

Evil Sony A7R IV
(Image credit: Amazon)

The Sony A7R IV is "evil" according to Amazon! We've seen plenty of anti-Sony photographers talk smack about the brand, but we've never seen a retailer agree!

Still, Amazon is selling the "Evil Sony A7R IV" for just £2,349 (opens in new tab) – and far from being evil, this is actually a very good deal on a camera that usually costs £3,199! In fact, it's one of the best Prime Day camera deals (opens in new tab) we've seen, so you should snap it up quick before it disappears!

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Evil Sony A7R IV just £2,349 (opens in new tab)
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We don't know why Amazon is calling the Sony A7R IV "evil", but at this price we won't argue (ok, actually we do, it stands for Electronic Viewfinder Interchangeable Lens)! This 61MP camera is £3,199 at other retailers, so this is a superb deal!

Do you want medium format resolution in a camera that fits in a bum bag? The Sony A7R IV (opens in new tab) packs a superb 61MP sensor with fierce hybrid autofocus, and also shoots 4K video at up to 30p. 

The highest resolution full-frame mirrorless camera out there (along with the Sigma fp L (opens in new tab)), if you want ultimate image quality without forking out for a supersize sensor then this is the way to go. 

Read more: 

Amazon Prime Day deals (opens in new tab)
Sony A7R IV review
(opens in new tab)Best Sony cameras
(opens in new tab)Best Sony lenses (opens in new tab)

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James Artaius
James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.