Sony

Latest about Sony

OM System OM-3 with the OM System M.Zuiko 14-42mm 3.5-5.6 III on a wooden surface
Three new mirrorless cameras debuted in September, but it's the compact, retro one that's winning in Japan's charts

By Hillary K. Grigonis Last updated

TRENDS Out of the three major mirrorless cameras announced in September, it's the one with the smaller sensor that's made the top three at Japan's Kitamura Camera

TRENDS
The Sigma 50-120mm f/2.8 DC OS Contemporary in use
Sigma has squeezed a 50-120mm with a bright f/2.8 aperture into a palm-sized lens – and there are three mounts including Canon RF!

By Hillary K. Grigonis Published

LENS While there are plenty of full-frame 70-200mm f/2.8 lenses, Sigma built a variation that’s focused on a compact, lightweight design just for APS-C

LENS
Too many cameras!
Photographers see AI as a threat. But Japan’s biggest camera makers agree on an entirely different trend – and it could shift the future of cameras

By Hillary K. Grigonis Published

TRENDS In a recent interview, Canon, Sony, Nikon, and Fujifilm all agreed that the experience of shooting with a dedicated camera is becoming increasingly important

2 Comments
TRENDS
Sony FE 16-35mm f/2.8 GM II
Sony’s compact full-frame mirrorless is still dominating Japan’s best-selling cameras three years later – and the price just dropped to the lowest price all year

By Hillary K. Grigonis Published

DEAL The Sony A7C II has remained a popular camera even after three years, and the price is the lowest it's been all year

DEAL
Sony FX5 camera
Popular Sony FX5 cinema camera, originally expected in July, may not arrive until November after multiple delays – and one video hints why

By Hillary K. Grigonis Published

DELAY Sony UK is now listing a mid-November ship date for the Sony FX5, while US retailers list ship dates as early as mid-October

DELAY
Best Sony flashguns in 2026: dedicated flashguns for Sony mirrorless cameras

By Matthew Richards Last updated

UPDATED Now's the time to light up your life (and your photography) with one of the best Sony flashguns. Here are my top picks...

UPDATED
Sony A7 V camera held in a person's hands
Sony A7 V review: the A7 line evolves into a smarter, faster all-rounder, but with a few compromises

By Gareth Bevan Last updated

Review The A7 leaps forward with a new partially stacked sensor and AI-powered subject detection – but video feels a little left behind by the competition

Review
Advertising graphic for Samyang camera lens.
Voice coil motor AF, a versatile zoom range and an f/2.8 aperture: could Samyang’s forthcoming 28-135mm lens almost seems too good to be true

By Alan Palazon Published

News The Korean manufacturer has unveiled what has the potential to be a genuine disruptor in the do-it-all focal-length segment, set for release in February next year

News
Best lenses for Sony A7iv - hands holding Sony A7 IV with FE 35mm f/1.4 GM lens
Best lenses for the Sony A7 IV in 2026: My top choices of high-performance yet relatively affordable lenses for one of Sony’s best mirrorless all-rounders

By Matthew Richards Last updated

Updated The best lenses for the Sony A7 IV should make the most of its hybrid stills & video potential. However, the veteran body has become a bargain buy, so I’ve picked lenses that give you similar bang for your buck

Updated
Canon PowerShot SX740 HS
The No.1 compact camera in Japan is a cult favorite superzoom released 8 years ago

By Kim Bunermann Last updated

UPDATE Japan has no new No.1 compact camera as this model dominates the sales chart again – with second-hand prices often higher than its retail price

UPDATE
1 2 3 4 5 6 7 8 9 Archives