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Sony A7 III
Few cameras are so consistently capable across so many genres – but this full-frame mirrorless is, and now it's $300 cheaper

By Kim Bunermann Published

DEAL This full-frame mirrorless just hit a huge low – here's how the Sony A7 III shines in real-world use, and why this deal is too good to miss

DEAL
Sony a6700 digital camera
Sony’s stacked sensor design creates abnormally fast cameras – but will stacked sensors ever come to more affordable APS-C cameras?

By Hillary K. Grigonis Published

RUMORS Sony has full-frame stacked sensors and one-inch stacked compact cameras, but reports are calling for an APS-C sensor built for speed

RUMORS
Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall
How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch

By Hillary K. Grigonis Published

TRENDS Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows

TRENDS
Sony A7 V camera held in a person's hands with the screen folded out
This full-frame mirrorless broke sales records in Japan and now wins its second Camera of the Year award – featuring "cutting-edge photographic technology," it's a "reliable and high-performance camera for discerning photographers"

By Kim Bunermann Last updated

UPDATED Sony's latest full-frame camera wins the EISA Camera of the Year 2026-2027 title, after topping the Japanese sales chart for months following its release in December 2025

2 Comments
UPDATED
Man holding camera and lens
“This workhorse is always in my bag.” Photographer Chris Burkard doesn’t head out without this Sony zoom, but that’s not even his favorite

By Hillary K. Grigonis Published

LENSES In a recent video, Chris Burkard breaks down the camera kit he'd put inside a streamlined kit for outdoor photography

LENSES
Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
Multi-award-winning full-frame mirrorless is Japan's No.1 camera, but its 3-year-old sibling is the real success story – here's why

By Kim Bunermann Published

NEWS Small, lightweight, and released 3 years ago, this compact full-frame mirrorless camera remains one of Japan's biggest sales success stories

NEWS
The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting
80% of the Top 10 lenses in Japan are third-party optics – and Canon doesn't make the list at all

By Kim Bunermann Published

NEWS Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots

NEWS
Nikon lens against graphic background.
EISA Awards 2026: no Sony clean sweep this year as Nikon snags "Lens of the Year" crown as photography winners announced

By Alan Palazon Published

News The prestigious consumer tech awards has announced its 2026 winners, with Nikon glass crowned lens of the year, while Sony retains the accolade of best camera

News
Sony A7C II
“Still one of the best bets,” this 2023 compact mirrorless camera is so popular that it’s dominating both new and used sales charts in Japan

By Hillary K. Grigonis Published

NEWS The top-trending used cameras at one retailer in Japan hint at trends for compact, capable cameras

NEWS
Sony A7 V camera held in a person's hands
Sony A7 V keeps throne atop Japanese sales chart – but this hybrid camera might be a better alternative, even though it didn't make the list

By Alan Palazon Published

News The Sony A7 V maintained its spot atop Yodabashi Camera’s top 10 best sellers for the second half of July – but if you’re thinking of buying, there’s an alternative rig I'd recommend

News
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