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Sony A7 V camera from behind, on a tree branch
The Sony A7 V has topped Japan’s best-seller charts yet again – but this three-year-old mirrorless steals TWO spots for its long-loved compact design

By Hillary K. Grigonis Published

TRENDS Japanese retailer Yodobashi's list of best-selling cameras has a fresh mirrorless camera surprisingly in first place, but that's followed by a three-year-old design

TRENDS
Sony A7S III camera with a "IV" next to it
Finally, the Sony A7S IV is on the way (report)

By James Artaius Published

NEWS Sony just registered a new camera – and it's rumored to be the long-awaited A7S IV

NEWS
Sony A7 V camera with lens attached, on a tree branch
Awarded as the "Best Full Frame Expert Camera," this mirrorless just got a price cut

By Kim Bunermann Published

DEALS Save on flagship-like gear built for both stills and video with these Sony A7 V deals

DEALS
Two black camera lenses, Sigma 18–50mm and Sony FE 24–70mm, standing side by side on a reflective surface
The most popular lenses in Japan are third-party zooms. The No.1 is a "remarkably compact yet well-built" optic, available for Canon RF, Fujifilm X, Sony E and L-mount

By Kim Bunermann Published

NEWS Sigma's standard zoom lenses are best-sellers in Japan, while Sony's affordable 100-400 telephoto zoom beats Nikon and Canon

NEWS
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These full-frame mirrorless cameras are now cheaper, making it easier to switch systems without overspending – here's a comparison of sensor size, autofocus and more

By Kim Bunermann Published

DEALS Switch camera systems for less! I've compared these full-frame mirrorless cameras – and they're now more affordable

DEALS
Sony A7 IV vs A7R IV
I don’t know whether to get a Sony A7R IV or A7 IV – help me out choosing my next camera!

By Alan Palazon Published

Opinion I may be a photography journalist and longtime Sony A7 III shooter, but, sometimes, even I need help deciding on gear, so read this, and then chime in with your tips in the comments!

Opinion
A female holding the Panasonic HC-V900 camcorder in a garden
The best camcorders in 2026: perfect all-in-one video cameras

By Chris George Last updated

BUYING GUIDE The best camcorders are the perfect all-in-one video cameras for many workflows. Pick the right one for you

BUYING GUIDE
Camera zoom lens – NIKKOR Z 70-200mm f/2.8 VR S – with "DISCONTINUED" text in bold white on a red bar over a green background
The No.1 top-traded zoom lens in Japan is "probably the best 70-200mm zoom in the world. Ever." Now discontinued, it tops the sales chart in 2026 so far

By Kim Bunermann Last updated

UPDATE Praised for its extraordinary sharpness, this 70-200mm f/2.8 is on top of the trade zoom lens charts in the first half of 2026 at Minna Camera

UPDATE
The Sony FE 600mm f/6.3 GM OSS photographed outdoors
I hiked through a wildlife refuge with Sony’s two new compact telephoto primes. When I blew up the photos, I couldn’t believe what I had caught

By Hillary K. Grigonis Published

OPINION The Sony 400mm f/4.5 and 600mm f/6.3 GM OSS are a just-right blend between portability, price, and image quality

OPINION
Eight assorted camera lenses arranged on a dark, textured rock surface with dramatic lighting
More than half of zoom lenses traded in Japan reach 200mm or longer, as third-party manufacturers are left far behind by Canon, Nikon and Sony

By Kim Bunermann Published

NEWS New data shows 51.2% of zoom-lens trades reached 200mm or longer in H1 2026, with Canon taking the top spot among the brands reported

NEWS
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