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Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
Half of the Top 10 cameras in Japan right now come from one manufacturer – the No.1 is "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise performance"

By Kim Bunermann Last updated

UPDATE 50% of the best-selling cameras in Japan are coming from this global player, but one is missing from the Top 10 chart completely

UPDATE
Sony Alpha mirrorless camera with the FE 8-14mm F3.5 G ultra-wide zoom lens resting on a wooden table.
Sony FE 8-14mm f/3.5 Fisheye G review: a tiny lens with a huge perspective

By Gareth Bevan Published

Review Sony’s new fisheye lens is surprisingly small and capable of producing images unlike anything else in Sony's E-mount lineup.

Review
A photograph of the Sony FE 8-14mm f/3.5 Fisheye G lens outdoors
Sony’s first-ever fisheye lens for mirrorless cameras is finally here! The Sony FE 8-14mm f/3.5 Fisheye G is smaller, more versatile – and way more fun – than I expected

By Hillary K. Grigonis Published

SONY The Sony FE 8-14mm f/3.5 packs both circular and rectilinear fisheye looks into a surprisingly compact lens

SONY
Sony A7 V camera held in a person's hands
The best Sony camera in 2026 for vlogging, filmmaking and photography

By Gareth Bevan Last updated

Buying Guide My top picks for the best Sony cameras for photographers, videographers, and content creation

Buying Guide
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DSLR storms from #32 to #1 in Japan's marketplace – and it's a favorite camera among sports and action photographers

By Kim Bunermann Published

NEWS Nearly 12 years after its launch, this DSLR shot to the top of major Japanese retailer's used camera chart – while a mirrorless makes a big leap back into the top 10

NEWS
Canon PowerShot SX740 HS compact camera held in a hand
Japan’s No.1 compact camera is a cult favorite featuring 8-year-old tech and 40x zoom that still beats newer releases

By Kim Bunermann Last updated

UPDATED With second-hand prices often higher than the retail price, the compact camera topping Japan's sales chart is undoubtedly popular – here's why

UPDATED
Front three-quarter view of the Sony RX10 V with its lens extended on a fallen tree trunk.
An 8-year-old DSLR is fighting with pro mirrorless, a new bridge camera, and a cheap compact in the strangest mix of camera trends yet

By Hillary K. Grigonis Published

TRENDS What do a pro mirrorless camera, a modern bridge camera, a cheap compact viewfinder camera, and an old DSLR have in common? They’re all trending right now at B&H

TRENDS
Sony A7 III
Few cameras are so consistently capable across so many genres – but this full-frame mirrorless is, and now it's $300 cheaper

By Kim Bunermann Published

DEAL This full-frame mirrorless just hit a huge low – here's how the Sony A7 III shines in real-world use, and why this deal is too good to miss

DEAL
Sony a6700 digital camera
Sony’s stacked sensor design creates abnormally fast cameras – but will stacked sensors ever come to more affordable APS-C cameras?

By Hillary K. Grigonis Published

RUMORS Sony has full-frame stacked sensors and one-inch stacked compact cameras, but reports are calling for an APS-C sensor built for speed

RUMORS
Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall
How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch

By Hillary K. Grigonis Published

TRENDS Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows

TRENDS
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