Latest about Hasselblad
This US$4,599 fast zoom lens is Japan's new No.1 best-seller
UPDATED The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses
Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart
NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings
The best camera for filmmaking
Buying Guide The best 4K camera for filmmaking will deliver high-quality video content, offer image stabilization and a range of codecs
"Probably the best 70-200mm zoom in the world" successor just became the #1 selling lens in Japan – it's improved in almost every way
NEWS This lens builds on what was already considered one of the best telephoto zooms ever made – and now it tops the latest sales rankings in Japan
Sony A7 V overtaken by 3-year-old full-frame mirrorless – here's Japan's 'new' best-selling camera
NEWS The Sony A7 V is no longer Japan's best-selling camera, after a 2023 camera release reclaimed the top spot in the latest sales rankings
Best Hasselblad lenses: the best lens for Hasselblad X1D, X2D, and 907X
BUYING GUIDE Looking for the best Hasselblad lens to pair with your X system camera? Macro, zoom, portrait, ultra-wide – they're all here
Hasselblad finally reveals Masters finalists – a breathtaking celebration of global excellence in photography
NEWS As one of the world’s most prestigious professional photography competitions, the Hasselblad Masters showcases 70 finalists with standout, high-impact imagery
"The finest stills camera ever made" wins major industry award – it shoots 100MP images in true end-to-end HDR color
NEWS The prize for the best medium format camera goes to a masterpiece of engineering: the Hasselblad X2D II 100C
The best medium format cameras in 2026: 100MP monsters for supreme image quality
Buying guide The best medium format cameras as small as full-frame cameras in size – and some are even comparable in price!
From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends
TRENDS The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now
