Hasselblad

Latest about Hasselblad

Close up of the control dials on a Sony A7 V camera
"Finest stills camera ever made" is not Japan's No.1 as this record-breaking full-frame mirrorless triumphs

By Kim Bunermann Published

NEWS Shooting 100MP images in true end-to-end HDR color, the flagship medium-format camera sits behind two full-frame models, and one dominated the chart since its release

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Hasselblad X2D II 100C in the undergrowth, in an outdoor setting
One of the most requested features has now been granted: Medium format photographers can now edit on Android with this key Hasselblad update

By Hillary K. Grigonis Published

NEWS 100MP edits are coming to Android as Hasselblad expands device support for the Phocus Mobile app beyond iOS

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Sony FE 100-400mm f/4.5 GM OSS being used by a photographer outdoors
Just released and already the No.1 camera lens in Japan – a telephoto lens unlike anything before

By Kim Bunermann Published

NEWS A first-of-its-kind constant-aperture 400mm zoom lands in a market dominated by professional and premium lenses

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A Hasselblad camera next to a laptop with Capture One on the screen
Hasselblad made “the finest stills camera ever” – and it just released the one feature photographers have been asking about for years

By Hillary K. Grigonis Published

NEWS Capture One now has native support for Hasselblad's 100MP cameras, including color profiles and lens profiles

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Bioluminescent deep-sea octopus with glowing tentacles and transparent head swimming against a dark background
14-year-old underwater photographer scoops top prize in prestigious professional competition – illuminating a world rarely seen with slow shutter speeds

By Kim Bunermann Published

NEWS Rising talent from Thailand secured a major award, showcasing technical skills in a genre that's well known for its challenges

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A close-up of a blue moray eel with its mouth open, positioned in front of a large circular gradient resembling a sunset. The background is dark
"The most compelling photography does not simply record, it constructs" – award-winning images revealed from world-renowned professional photo competition

By Kim Bunermann Published

NEWS The winning images from the prestigious Hasselblad Masters 2025 showcase the very best in contemporary photography, spanning wildlife, architecture, portraiture and more

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Hasselblad XCD 35-100E lens on a wooden surface in a moodily lit environment
This US$4,599 fast zoom lens is Japan's new No.1 best-seller

By Kim Bunermann Last updated

UPDATED The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses

UPDATED
Hasselblad X2D II 100C against a black background
Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart

By Kim Bunermann Published

NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings

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Mike Harris holding Nikon Z 70-200mm f/2.8 VR S II by a lake with vegetation and trees in the background
"Probably the best 70-200mm zoom in the world" successor just became the #1 selling lens in Japan – it's improved in almost every way

By Kim Bunermann Published

NEWS This lens builds on what was already considered one of the best telephoto zooms ever made – and now it tops the latest sales rankings in Japan

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Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
Sony A7 V overtaken by 3-year-old full-frame mirrorless – here's Japan's 'new' best-selling camera

By Kim Bunermann Last updated

NEWS The Sony A7 V is no longer Japan's best-selling camera, after a 2023 camera release reclaimed the top spot in the latest sales rankings

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