Hasselblad

Latest about Hasselblad

Close up of the control dials on a Sony A7 V camera
Sony beats "the finest stills camera ever made" in Japan's sales rankings

By Kim Bunermann Last updated

NEWS The Sony A7 V is back on No.1 in Japan – followed by a content creator favorite and the phenomenal US$7,000+ Hasselblad X2D II 100C medium-format camera

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NEWS
Hasselblad X2D 100C
$2,460 off the Hasselblad X2D 100C - is now the time to go medium format?

By Sebastian Oakley Published

Deal This is a huge Hasselblad X2D deal: $2,460 off a 100MP Icon

Deal
Image depicting the Nikon Df, Olympus PEN-F and Fujifilm X-T1
When did the retro camera trend start? (Spoiler: it's earlier than you think!) Here's a timeline of vintage-styled cameras

By James Artaius Published

TIMELINE We all know that retro cameras are ultra-popular… but when did the craze for classic-looking cameras become a thing?

TIMELINE
Nikon FE resting inside a open camera bag
The best film cameras in 2026: recapture the magic of film in the digital age

By Sebastian Oakley Last updated

Buying Guide The best film cameras we've chosen are practical classics that you can still use today

Buying Guide
Hasselblad color science
What is color science and why is it so important to your camera?

By James Artaius Published

Sponsored by Hasselblad

Not all cameras are created equal – and nowhere is that more true, or more critical, than color science. What is it, and why does it matter?

From left to right, the Tamron 25-200mm f/2.8-5,6 Di III VXD G2, the Sony FE 100mm f/2.8 Macro GM, and the Canon RF 45mm f/1.2 STM
These three new lenses are oddballs, but they’re outselling traditional optics in Japan as a 25-200mm zoom, 1.4x macro, and an unusually affordable f/1.2 lens top sales charts

By Hillary K. Grigonis Published

TRENDS The list of best-selling lenses in Japan is topped by three new lenses that have unusual features

TRENDS
Logo for Hasselblad Masters 2026 featuring elegant, golden text against a dark background, with a lens flare effect on a circular shape
Your photographs can inspire millions: Enter the Hasselblad Masters 2026 competition for free (shot on ANY camera, digital or film)

By Kim Bunermann Published

COMPETITION From portraits to architecture to landscapes and more – share your vision and join Hasselblad’s legacy of photographic excellence

COMPETITION
Exterior shot of the Leica factory in Wetzlar, Germany
Wanna know how Leica and Hasselblad escaped the digital death spiral that killed off Rollei?

By Paul Burrows Published

HISTORY Why money and vision, not just heritage, determine a camera brand's survival

HISTORY
Hasselblad 907X & CFV 100C on a wooden surface with the text balloon "Price Drop"
"The sexiest camera ever made" is currently $800 off!

By James Artaius Published

DEAL Hasselblad's stunningly beautiful modular medium format camera has received a suitably handsome discount!

DEAL
Hasselblad X2D 100C
Unheard-Of discount as Hasselblad X2D 100C bundle is now $7,369 in the Black Friday Sale

By Sebastian Oakley Published

Deal A Rare Hasselblad Price Cut: Save $1,730 on the X2D 100C + 75mm Lens

Deal
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