"Digital sucks": I think all photographers should watch Olivia Wilde’s tour of Kodak’s New York film lab

Olivia Wilde's tour of Kodak Film Lab New York
(Image credit: Kodak • A24)

At the time of writing this, I’ve never pressed the shutter on a film camera. Not even once. Naturally, I also have zero knowledge of how film is processed. As a digital native, I stick to sensor-driven cameras and avoid the chemically messy business of old-school film photography.

However, although I have no experience shooting on film, that’s not to say I don’t appreciate the process – especially the science and craft that goes into turning negatives into the finished product. In fact, I was so engrossed by actress Olivia Wilde’s recent tour of Kodak’s New York film lab that I think all photographers – especially digital natives – should watch it.

Olivia Wilde gets a tour of the Kodak Film Lab in NYC - YouTube Olivia Wilde gets a tour of the Kodak Film Lab in NYC - YouTube
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ABOVE: Watch Olivia Wilde take us on a tour of Kodak Film Lab NYC

What I like the most about this peek at the inner workings of Kodak Film Lab NYC is how it reveals the process of film photography. And I don’t mean process in the literal sense of the various machines that the film gets put through, but the craft that goes into shooting on film.

Something I think digital photography will never truly replicate is the bond, if you like, that film photographers develop with the craft. It’s as much about being in the lab working with the materials and chemicals as it is taking the photo itself – at least, that’s how it seems to me.

Olivia Wilde's tour of Kodak Film Lab New York

(Image credit: Kodak • A24)

Yes, editing in Lightroom is the digital equivalent, and you can argue that a bond with the photograph is equally developed here. But I think there’s something more immersive about physically holding a print, even just a negative, than looking at a digital file on a screen.

It’s not like I’m going to rush off to buy a film camera, but I’m certainly feeling inspired by this video tour – and have come away with a much greater appreciation for the dedication and passion film photographers have.

The video is so interesting that I actually forgot it was meant to promote Wilde’s new movie, The Invite, also starring Seth Rogen, Penélope Cruz and Edward Norton. It opened over the weekend and is playing in theaters now.

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Here’s our expert pick of the best film cameras along with the best camera film, which includes a number of Kodak stocks.

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Alan Palazon
Staff Writer

I’m a writer, journalist and photographer who joined Digital Camera World in 2026. I started out in editorial in 2021 and my words have spanned sustainability, careers advice, travel and tourism, and photography – the latter two being my passions.

I first picked up a camera in my early twenties having had an interest in photography from a young age. Since then, I’ve worked on a freelance basis, mostly internationally in the travel and tourism sector. You’ll usually find me out on a hike shooting landscapes and adventure shots in my free time.

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