WWE goes Alpha: Sony is the camera of choice for WrestleMania's photo team

Black and white photograph of Billy Moshpit dropping a leg lariat across a kneeling luchador, draped across the middle rope, at a UWI professional wrestling event
(Image credit: James Artaius)

WWE, the globetrotting professional wrestling company that's home to household names like Dwayne "The Rock" Johnson, has a stable of on-screen grapplers called Alpha Academy. But there is another faction of Alphas behind the scenes: the photography division that primarily uses Sony cameras

"We have three staff photographers and most of them use Sony, and we have about fifteen freelancers," says WWE's VP of photography, former New York Times photo editor Brad Smith, who recently appeared on the B&H Explora Podcast

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.