"We're opening up VR to more people" says Canon

Canon 3D VR cameras at The Photography & Video Show
(Image credit: James Artaius)

We've come a long way, baby. The first time I experienced virtual reality was using a first-generation Virtuality VR headset to play a videogame with a crude flying pterodactyl in 1992, then later to pilot a giant robot in a battle royal. And of course, there was the Lawnmower Man movie starring a pre-James Bond Pierce Brosnan. 

Since then, 3D and VR has come back into vogue with technologies like Oculus, Meta Quest and PlayStation VR, which have become increasingly affordable ways to consumer immersive content. However, the ability to create this content is not nearly so affordable – but Canon plans to change all that.  

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.