Viral TikTok video shows the insane power of photo editing

Photo editing
(Image credit: Nojan Namdar on Unsplash)

We all know that Photoshop and other photo editing programs can be incredibly powerful. However, it's easy to forget just how transformative they can be. Unless you're a portrait photographer or a high-end photo retoucher, you might not even be aware of how much photo editing goes into the beauty and fashion advertisements we see everyday. 

Alternatively, if you've never even used Photoshop before (like many of the consumers of these beauty and fashion products), then you might not realize that there's been any photo editing at all!


Brands should be obligated to say a photo has be retouched. Do you agree? Artist- Maksim Tomakh ##photoshop

♬ оригинальный звук - Anna Bruni

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.