This is the world's first industry standard to assure a photo’s authenticity

Coalition for Content Provenance and Authenticity (C2PA)
(Image credit: Getty Images)

Earlier last year, a coalition was formed between technology and media entities such as Adobe, Arm, BBC, Intel, Microsoft and Truepic to combat the spread of misinformation and build trust in verifying online content. 

This joint Development Foundation project, known as The Coalition for Content Provenance and Authenticity (C2PA), has managed to develop an end-to-end, open standard for tracing the origin and evolution of digital content.

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Beth Nicholls
Staff Writer

A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.