This $34 matchbox-sized camera takes photos, videos and sticks to your fridge

Tokina Pieni II
(Image credit: Kenko Tokina)

Have you ever wanted a camera the size of a matchbox that takes stills and movies, has an optical viewfinder, records voice notes and can also stick to your fridge? Of course you have. And how about one with Hello Kitty on it? Who hasn't! 

Well, Tokina – best known for for camera lenses, such as the newly announced Tokina ATX-M 11-18mm f/2.8 E – has just released a new toy camera that ticks all the above boxes: the Pieni II. 

Pieni is Finnish for "small" – and that's certainly the case with this tiny camera that measures just 51 x 36 x 18mm and weighs a paltry 18g (excluding the microSD memory card you'll need to capture your recordings). 

Being a novelty toy camera, you won't be getting this for image quality; you can see samples here, where quality is described as "a tasteful image like a watercolor painting or oil painting. 

"The depiction, which is not as clear as the latest cameras and smartphones, is fresh… It is suitable for colorful subjects where the subject can be identified by its color, as it does not capture sharp outlines like a normal camera."

The Pieni II it packs a 1.31MP 1/10 type CMOS image sensor capable of capturing 1280 x 1024 images and 720p video at 30p, and features a built-in lithium-ion rechargeable battery.

(Image credit: Kenko Tokina)

The camera is available in grey, mint, peach and orange color variations. However, if none of those are saccharin enough for you, there are four designs featuring characters from Sanrio: Hello Kitty, Cinnamoroll, Pompompurin and Pochacco. 

The standard Pieni II will set you back ¥4,880 (approximately $34 / £30 / AU$50) while the Sanrio versions cost ¥6,580 ($46 / £40 / AU$68). All versions are available now, with the exception of the Pompompurin variant that will release on October 07. The original Pieni never saw release outside Japan, so you'll need to head to eBay or your favorite importer if you want to grab one.

Read more: 

Best cameras for kids
Best cameras under $100
Best cameras for beginners

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.