The Instagram Top Nine craze is dead – but what is replacing it?

Instagram top nine
(Image credit: Top Nine)

For the last five years, the Instagram Top Nine trend has flooded our feeds as it generates your posts with the most amount of engagement. The craze started in 2016 and has since become an annual end-of-year tradition for Instagram users who use the platform both professionally and personally – but this year, it's all changing. 

Usually around now, you would start seeing 3x3 grids appearing on your Instagram feed displaying people’s most popular photos from the year. Normally the photos are automatically generated using an algorithm that susses out your most liked and commented-on photos. It’s a great way of finding out which posts were most engaged with (especially if you’ve got a business account) as well as reminiscing on your most Insta-worthy moments. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.