Sony A7 IV launch rumored to be delayed until October

Sony A7 IV
(Image credit: Future)

We would forgive you if it feels like you've been waiting a long time for Sony to announce more information on the Sony A7 IV. However, you may have to be patient a little while longer, as it's now rumored that the launch could be in October.

For the last couple of years, we’ve been playing a guessing game as to when Sony might release the Sony A7 IV. The highly anticipated upgrade to Sony’s popular all-rounder, the Sony A7 III, has been hinted at since 2020, but there have been no official announcements.

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The latest rumor from Sony Alpha Rumors is that the launch, originally thought to be in September, is now more likely to be October. According to Sony Alpha Rumors' source, the reason for the delay is the worldwide shortage of chips. This has also affected wait times on Sony’s latest release, the Sony A1.

When the Sony A7 IV is finally announced, leaked specs suggest the current 24MP sensor could be replaced with a faster readout 30MP sensor. Its video capabilities are also likely to have an upgrade to include 4K60P video. 

The rumored improvements to both the sensor and video specs could mean that corners have been cut to keep costs down, such as the viewfinder resolution being reduced to 3.68m dots, compared to the 5.76m dots on the Sony A7 III.

It's rumored the starting price of the Sony A7 IV will be $2,499. It's a fair bit more than the original RRP of the Sony A7 III at $2,000 but with an upgraded sensor and video capabilities, it is to be expected. 

We’ve heard reports of many Sony A1 customers having to wait a matter of months until their brand new cameras finally arrived. These delays are reportedly due to a global chip shortage, which is yet to be resolved. This means that we wouldn’t be surprised to see the Sony A7 IV arrive in stores until 2022.

If Sony’s latest releases are anything to go by, the Sony A7 IV is bound to pack a punch - fingers crossed we won't have to wait too much longer! 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.