Sigma is launching a new product next week – but what is it?

Sigma new product announcement teaser
(Image credit: Sigma)

We're getting a new Sigma product next Wednesday, as the Japanese imaging specialist has revealed that it will announce its latest offering ahead of the CP+ trade show in Japan. But will it be a camera, a lens, or something else entirely?

"Thank you for purchasing and using our products," reads the description on the live stream holding page, posted to Sigma's YouTube account. "We are pleased to announce a new product on Wednesday, February 21 2024 at 10 am JST" (which is 20:00 EST / 01:00 BST / 12:00 AEDT).

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.