Photo campaign aims to change how women are portrayed with money

Starling's campaign to make money equal and better represent women depicted with money in media
(Image credit: Starling Bank / Lensi Photography)

"Money is genderless" and we need parity as well as equality. That's the clear message from Starling Bank in its #MakeMoneyEqual campaign, which aims to better represent women photographically when it comes to depictions of money.

The public conversations around money and personal finances can often be seeded with negative gender stereotypes, with women's magazines and media outlets leaning towards pushing the 'bargain hunter' and 'how to cut back on spending' approaches, as opposed to the luxurious lifestyle and spending sprees encouraged for men.

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Beth Nicholls
Staff Writer

A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.