This obviously isn't a lens that's on everyone's shopping list but, if you're a pro who's been looking for one, trust me, NOW is the time to buy it!
Canon RF 100-300mm f/2.8L IS USM | was £11,499.00 | now £10,349.10 SAVE £1,149.90 (Wex) This astonishing lens delivers pro-level prime performance in a telephoto zoom. And it's also compatible with teleconverters for even greater reach. It's pricey, but we awarded it five stars for good reason!
For my money, the Canon RF 100-300mm f/2.8L IS USM is the fourth "trinity" prime lens. But don't take my word for it; my colleague Matthew Richards gave it the full five stars in his review:
"In keeping with the asking price, performance is simply spectacular. Image quality is easily as good as most pro-grade prime lenses, if not better. Sharpness is scintillating throughout the entire zoom range, even when shooting wide-open at f/2.8. Equally importantly for many photographers, bokeh is deliciously smooth and dreamy… All in all, it’s tremendously versatile. Image quality is to die for, more like you’d expect from a collection of top-notch primes."
The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera Magazine, PhotoPlus: The Canon Magazine, N-Photo: The Nikon Magazine, Digital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.