Hasselblad launches a 6-month campaign to celebrate its Heroines of female photography

Photograph of female swimming team at a swimming pool, reflected in the water, by hasselblad Heroine Maria Svarbova
(Image credit: Maria Svarbova | Hasselblad)

Since 2019, Hasselblad has given the spotlight to a selection of established female photographers – the Hasselblad Heroines – sharing their experiences, industry challenges, and inspirations through images and interviews. 

This year's campaign will run for six months, sharing the outstanding work of Hasselblad Heroines past and present, across numerous genres. The exceptional work on display is consistent with Hasselblad's high standards and is a testament to not only the best Hasselblad cameras and lenses, but also the dedication of the photographers to the medium. 

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Kalum Carter
Staff Writer

Kalum Carter is a photographer, photo editor and writer based in the UK, and for almost a decade he has worked with brands and publications to create, edit, and sequence imagery. Having recently graduated with a Master's Degree in Photography from the University of the West of England (UWE), Kalum joined Digital Camera World as a Staff Writer, covering news, reviews, and his biggest passion – photography books! 


Kalum's photography has been published and exhibited around the world, and he continues to photograph on a project-by-project basis. He is currently working on a personal project capturing the people and landscape of Gower, South Wales. Currently untitled, this body of work will be exhibited for the National Trust later this year.