Google leading online representation with new skin tone scale for photo results

Google's new Monk Skin Tone Scale
(Image credit: Google)

During Google's I/O conference, the tech giant announced new developments to its search engine features and functionality, including the new introduction of the Monk Skin Tone Scale to improve representation in online photo search results. 

Having partnered with Harvard professor and sociologist Dr Ellis Monk, who created the Monk Skin Tone Scale, Google aims to tackle the unfair bias of skin tones we see when searching to show more accurate products and demonstrate fair inclusivity. 

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Beth Nicholls
Staff Writer

A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.