Game changer: Adobe gets into AI with Firefly, its own image-to-text generator

Adobe Firefly
(Image credit: Adobe)

Adobe has just launched Firefly, an AI text-to-image generation tool that will enable users to generate high-resolution images, edit existing images and create stunning text effects. 

So far 2023 has been a good year for Adobe, with a record-breaking $4.66 billion of revenue in Q1 and now a brand new family of creative generation AI models – which are designed to be used by, rather than replace, creatives. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.