Canon launching new $4,000 camera this week?

Canon launching new $4,000 camera this week?
(Image credit: Canon)

UPDATE (17 March): Canon has announced a trip of 4K PTZ cameras (pan-tilt-zoom), priced at $22,000, $5,399 and $2,699. These pro-oriented motorized cameras are intended for broadcast and streaming uses. 

More information about the new cameras can be found here. Meanwhile, the wait continues for the Canon PowerShot Pick.

ORIGINAL STORY (16 March): Canon could be launching a pair of new cameras this week, carrying a price tag of $4,000, according to a new report. 

It appears that these will be Canon's latest efforts to deliver the best PTZ cameras on the marketplace. However, while the report suggests that these will be high-end products, it could be the case that one of them is the new AI-powered Canon PowerShot Pick

This would certainly make sense, as the manufacturer launched the $391 Canon PowerShot Pick in Japan in January, via a crowdfunding campaign on the Makuake platform. This follows a similar strategy to its rollout of previous concept cameras, such as the Canon Ivy Rec and the Canon PowerShot Zoom, which saw limited domestic release before being launched in other territories. 

Of course, that could be way off the mark and we could strictly be looking at a pair of $4,000 industry cameras. 

Could one of the new cameras be the AI-powered, $391 Canon PowerShot Pick?  (Image credit: Canon)

"I was just told that Canon will be announcing two new cameras this week in new segments for the company," stated the report on Canon Rumors. "I haven’t heard a peep about what these two cameras may be. I also don’t know offhand what new segments Canon could be entering.

The story was later updated with additional information, "It looks like the two cameras have internal model numbers starting with 'DSC', which is usually reserved for PowerShot and EOS M," before seeing one final update. 

"I have been told that Canon will announce new PTZ cameras that will cost around $4000 USD. This isn’t a new segment for them though, but their current offerings are $10,000 USD and up."

Still, if the DSC prefix does indeed indicate a PowerShot model, then one of these cameras could indeed be the Canon PowerShot Pick. It's a fascinating product, so our fingers are crossed…

Read more:

Best PTZ cameras in 2021
Best cameras for streaming
Best Canon cameras
Best Canon lenses
Best Canon RF lenses

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.