Canon is "heavily invested in Virtual Reality and we want to get these products out as soon as possible"

Canon VR Concept
(Image credit: Future)

The Photography & Video Show kicked off today at the NEC in Birmingham, UK, and for the first time in Europe Canon has unveiled three new prototype Virtual Reality products. We caught up with Canon’s Imaging Product Marketing Lead, David Parry, to see what they're all about and dive deeper into why Canon is doubling down on VR products.

See Canon's VR prototypes for yourselves at The Photography & Video Show at the Canon stand (N400 and N500) which runs until Tuesday March 19.

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Dan Mold
Deputy Editor

Deputy Editor on PhotoPlus: The Canon Magazine, Dan also brings his technical wizardry and editing skills to Digital Camera World. He has been writing about all aspects of photography for over 10 years, having previously served as technical writer and technical editor for Practical Photography magazine, as well as Photoshop editor on Digital Photo


Dan is an Adobe-certified Photoshop guru, making him officially a beast at post-processing – so he’s the perfect person to share tips and tricks both in-camera and in post. Able to shoot all genres, Dan provides news, techniques and tutorials on everything from portraits and landscapes to macro and wildlife, helping photographers get the most out of their cameras, lenses, filters, lighting, tripods, and, of course, editing software.