A brand-new full-frame camera and lens for just £719? Plus £150 cashback? Sounds crazy, but right now that is indeed the case – and it's the best deal we've found on Amazon Prime Day so far.
Amazon has slashed the price of Sony's original A7 camera and FE 28-70mm f/3.5-5.6 OSS lens kit, making it the same price as some entry-level compact system cameras with much smaller sensors. If you want to step up to full-frame shooting, this would be a pretty great time to do just that.
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Amazon Prime Day quick links
- Amazon Prime Day homepage: see all deals
- See more Amazon Prime photography deals
- Find more Amazon Prime Day deals on Digital Camera World
The A7 was Sony's first shot at the full-frame mirrorless camera market, although the fact that Sony has kept it available all these years shows just how relevant it remains.
Based around a 24MP sensor that's capable of capturing Full HD videos to 60p, the camera would make an excellent first-time full-frame buy for those on a budget, and would even be a great candidate as a second body to another camera.
It accepts the same E-mount lenses as other option in the series, and has a tilting LCD and a high-resolution electronic viewfinder to help you compose images and videos with precision in all manner of lightning conditions.
Fast Hybrid AF and Eye AF are also on board, while the magnesium alloy body is robust and fashioned with a substantial grip that supports longer and/or heavier lenses. Furthermore, despite not being the newest Alpha model around, it's primed with both Wi-Fi and NFC.
Deal ends: 11:59PM 17 July
Deal subject to availability, cashback claimed via Sony post-purchase and subject to T&CsView Deal