The best Prime Day camera deals in Australia – discounts on Canon, Nikon, OM System, Fujifilm and more

Amazon Prime Day 2023
(Image credit: Future)

We're on the home stretch of Prime Day cmera deals as the sale ends in three days – aka at 11:59pm AEDT on Monday, July 14. While that might seem like plenty of time still, I would recommend that you don't hesitate to check out if you've spotted a deal. I've already seen a fair few items go out of stock and some are increasing in price.

Moreover, stock on some cameras is also very low on Amazon right now, much lower than previous years. Case in point: the EOS R100 kit had a lovely discount but has been listed as "temporarily out of stock" since pretty much the start of the sale, although it's back in stock but at a higher price now. The DJI Osmo Action 5 Pro's essential bundle was at an all-time low and quickly disappeared. Now, though, the Standard Combo is well discounted.

Shop all Prime Day deals

I will admit that, other than a few exceptions, the camera deals aren't looking too enticing this time round. However, it's nice to see Canon's latest compact camera get a bit of a price cut just months after its release.

This dearth of deals could be because Amazon doesn't have as vast a catalogue of big-brand cameras as we would like, but hey, what there are usually have the lowest prices across all retailers. Adding to the lack of stock is that brands aren't able to keep up their own production numbers.

As mentioned earlier, it will help if you're a Prime member as there are a fair few Prime-exclusive deals. If you've never tried this service before, you can sign up now to get a 30-day free trial which you can cancel after the sale if you don't wish to pay the ongoing AU$9.99 monthly fee.

Helpful quick links

Best Prime Day 2025 deals

Canon deals

Canon PowerShot V10 (Black)
Prime exclusive deal
Save AU$156
Canon PowerShot V10 (Black): was AU$699 now AU$543 at Amazon

This point-and-shoot camera fits perfectly in the palm of your hand, and makes content creation – and becoming an influencer – really easy. If that's where you see your career headed, this is a must-have at this price! There are just a few control buttons, but the tiny 2-inch flip-up touchscreen adds functionality too. It's capable of 4K/30p videos and 20MP stills. It's a far cry from the AU$499 Black Friday price, but I'd still recommend it.

Canon EOS R100 + RF-S 18-45mm lens
Save AU$177.44
Canon EOS R100 + RF-S 18-45mm lens: was AU$1,049 now AU$871.56 at Amazon

The R100 is Canon's most affordable RF-mount camera and this discount makes it even more so. While it doesn't feature an articulating touchscreen, it's got a lot of other features that are worthwhile for any beginner looking for a capable entry-level camera. 4K/24p video (cropped), good autofocus performance and an excellent 24.1MP sensor will help you hone your skills.

Canon EOS 200D Mark II + EF 18-55mm lens
Save AU$165
Canon EOS 200D Mark II + EF 18-55mm lens: was AU$1,159 now AU$994 at Amazon

An absolute stunner of a beginner DSLR, this camera was designed to help people start their creative journey. A guided menu is just the start, plus an intuitive interface and physical setup helps. It's also small and light for a DSLR. This isn't the best deal we've seen (it's possible to find it on Amazon for as low as AU$800), but to find capable camera kits for under a grand in Australia is still quite rare.

Canon EOS R50 + RF-S 18-45mm f/4.5-6.3 IS STM lens
Save AU$301
Canon EOS R50 + RF-S 18-45mm f/4.5-6.3 IS STM lens: was AU$1,299 now AU$998 at Amazon

It's already a very affordable APS-C camera kit, so even a small discount makes it worthwhile. For your money, you get a 24.2MP beginner-friendly camera that includes creative modes to simplify taking photos. Plus you get 4K/30p (6K oversampling) video on board too. It's a superb camera for beginners or as someone's first 'real' camera and represents very good value for money at under a grand.

Canon PowerShot V1
Save AU$198.36
Canon PowerShot V1: was AU$1,449 now AU$1,250.64 at Amazon

Resurrecting the compact camera again after years, Canon's new PowerShot V1 made headlines for being a Sony vlogging camera killer. Combining high-quality imaging with an intuitive design tailored for effortless video and photography, it features a newly developed 22.3MP 1.4-inch CMOS sensor and an integrated cooling fan. It aims to deliver exceptional performance in a portable package.

Canon EOS R7 + RF-S 18-150mm f/3.5-6.3 IS STM lens
Save AU$773
Canon EOS R7 + RF-S 18-150mm f/3.5-6.3 IS STM lens: was AU$2,899 now AU$2,126 at Amazon

The EOS R7 is a lot of camera for its affordable full price, and this discount on the versatile single-lens kit makes it a tempting option for a beginner. High speed RAW capture, the same autofocus prowess of the more expensive R-series cameras, dual SD cards, 4K video and 32.3MP on tap, and that's just for starters. Did we mention the 40fps continuous shooting speed and in-body stabilisation?

Canon EOS R8 + RF 24-50mm f/4.5-6.3 IS STM lens
Prime exclusive deal
Save AU$790.43
Canon EOS R8 + RF 24-50mm f/4.5-6.3 IS STM lens: was AU$2,949 now AU$2,158.57 at Amazon

Despite being entry-level, you get the speed (up to 40fps max burst) and precision we've come to love on Canon's higher-end bodies. This 24.2MP snapper is also the lightest full-framer you can get, and is great value in this deal, even if you want to capture 4K/60p footage.

Nikon deals

Nikon Zf (body)
Save AU$446.51
Nikon Zf (body): was AU$3,076.51 now AU$2,630 at Amazon

This 24.5MP full-framer is a stunning shooter, with a 273-point AF system, good speed and precision, plus 4K/60p 10-bit recording. There's also up to 8 stops of image stabilisation with stabilised lenses. It's also got the retro look the younger photographer is after. And this is a pretty good deal consider Nikon still lists the Zf body for AU$3,999. But note that this discount is from a third party.

Nikon D850 (body)
Prime exclusive deal
Save AU$923.70
Nikon D850 (body): was AU$4,043.70 now AU$3,120 at Amazon

It might be getting a little old but this full-frame DSLR is still a stellar camera. Image quality from its 45.7MP sensor is spectacular, with a huge amount of detail. It might feel a little large in the hand for those with small mitts, but it doesn't hit uncomfortable levels. I can't recommend it highly enough, especially when you can get it at a discounted price.

Nikon Z6 III (body)
Save AU$1,136
Nikon Z6 III (body): was AU$4,499 now AU$3,363 at Amazon

Released only in June this year, the Z6 III is a massive upgrade over the Mark II model, particularly where video and autofocus is concerned. It brings 6K/60p (RAW) and 5.4K/60p (YUV) recording, with up to 125 minutes of non-stop capture in 4K/60p, all made possible with an upgrade to its processor. It inherits 3D Tracking from the Z9 and Z8 for up to 9 subjects, plus there's up to 8 stops of IBIS with stabilised lenses.

Nikon D780 (body)
Save AU$1,008.40
Nikon D780 (body): was AU$3,208.40 now AU$2,200 at Amazon

It's the last DSRL Nikon made and, in many ways, is an updated version of the trusty old D750. However, this one is better in many ways as Nikon has taken the sensor, AF tech and processing prowess of the Z6 and packed it into the D750 body. And while it's hard to spruik a DSLR these days, trust me when we say this is one heck of a camera. Although this offer is not from Amazon, but from a third-party reseller.

Nikon  Z8 (body)
Save AU$1,273.92
Nikon Z8 (body): was AU$6,153.92 now AU$4,880 at Amazon

This is more than just the 21% discount shown on the product page as the original list price is lower than the AU$6,999 RRP. It's also been available on Amazon for AU$5,336 previously, which makes this an all-time low price on what is an absolute stunner of a camera. No mechanical shutter, up to 120fps burst capabilities, amazing results, and up to 8.3K 60p N-RAW video recording from this 45.2MP full-framer. This is shipped and sold by a third party.

Nikon Z 50mm f/1.8 S
Prime exclusive deal
Save AU$199.72
Nikon Z 50mm f/1.8 S: was AU$948.72 now AU$749 at Amazon

A nifty fifty lens is always useful in your camera bag and can be used to shoot anything from street photography to landscapes. And if you don't need a faster aperture of f/1.2, this lens is heaps cheaper even at full price.

Nikon Z MC 105mm f/2.8 VR S Macro
Prime exclusive deal
Save AU$346.78
Nikon Z MC 105mm f/2.8 VR S Macro: was AU$1,581.78 now AU$1,235 at Amazon

This lens is quite the glass – we like it so much that we gave it a full five stars in our Nikon Z MC 105mm f/2.8 VR S review. Not only does it produce absolutely stunning results of extreme close-ups, but its AF is speedy and accurate too. Nikon's even managed to make the optical stabilisation effective here. An OLED multi-function display, a customisable function button and a focus ring limiter are all enclosed in a weather-sealed tube.

Nikon Z 180-600mm f/5.6-6.3 VR
Prime exclusive deal
Save AU$910
Nikon Z 180-600mm f/5.6-6.3 VR: was AU$2,999 now AU$2,089 at Amazon

This is the best price I've seen on this fantastic zoom lens – in fact, it's an all-time low. I've had my eye on it a while and I may just bite the bullet on this one. It's versatile and lightweight for a superzoom. If you've been holding out for this Nikon lens, and the price looks right to you, I'd suggest picking it up now as stocks are usually hard to find.

Fujifilm deals

Fujifilm X-T50 (body)
Save AU$651
Fujifilm X-T50 (body): was AU$2,599 now AU$1,948 at Amazon

A much better discount than what we saw last year makes the X-T50 a good option for beginners, with a lot of advanced features here. It's the first to boast a Fujifilm Simulations dial on the top plate, gives you 40.2MP resolution on tap and the addition of IBIS makes this a great camera, although we will admit the X-T5 is better value as you get dual SD card slots as opposed to one on the X-T50.

Fujifilm X-H2 (body)
Save AU$925
Fujifilm X-H2 (body): was AU$3,399 now AU$2,474 at Amazon

This isn't the 27% discount Amazon is advertising as the street price of the X-H2 is now down to AU$2,799. So this is essentially a AU$325 saving, but it is the best price I can find on this lovely snapper. The next best price is over AU$2,500 at Georges Cameras. This 40MP speedster has remarkable speed and processing power – we were quite impressed with it when we tested it – and it gets you 8K video if you want to shoot in that kind of resolution.

Fujifilm Instax SQ1 (Terracotta)
Save AU$39.40
Fujifilm Instax SQ1 (Terracotta): was AU$199 now AU$159.60 at Amazon

I will admit this isn't the best deal on the SQ1, but I can't help but love the terracotta colourway, even at just 20% off. With a more 'mature' look than some of its cousins, it's a fun camera to use and would make a lovely gift. As part of the Square range of Instax cameras, it produces square prints as opposed to the credit card-sized ones the Mini 12 spews.

Fujifilm XF 16mm f/2.8 R WR
Save AU$155
Fujifilm XF 16mm f/2.8 R WR: was AU$749 now AU$594 at Amazon

This is quite the compact prime to add to a X-mount shooter's kit. Optically, it's a good performer and, even at full price, it's an affordable prime. Weighing just 155g and measuring 45.4mm, it's perfect for any bag. It's even weather and dust resistant. What more could you want at this price? But be aware that this offer is from a third-party reseller.

OM System deals

OM System OM-5 (body)
Save AU$604.40
OM System OM-5 (body): was AU$1,899 now AU$1,294.60 at Amazon

If you've loved Olympus, know that the OM System OM-5 encapsulates all that was good about the older brand, then makes it better. This is an excellent mid-range all-rounder with 20.4MP of resolution and a whopping 7.5 stops of IBIS. It may not be as big a change as the OM-1 represents for OM System, but we can't recommend the OM-5 highly enough for an everyday shooter.

Lumix deals

Panasonic Lumix FZ80D
Save AU$170.26
Panasonic Lumix FZ80D: was AU$849 now AU$678.74 at Amazon

Bridge cameras have made a small comeback thanks to Panasonic resurrecting the Lumix FZ80 in July last year. Featuring an 18MP 1/2.3-inch sensor, a USB-C port for charging, a 2,360K-dot OLED EVF that's better than before, and an upgraded rear LCD with 1,840K dots resolution, it's a good camera. You also get 60x optical zoom via its 20-200mm fixed lens, with the handling of a DSLR and the simplicity of use of a point-and-shoot.

Panasonic Lumix GH5II (body)
Save AU$380.12
Panasonic Lumix GH5II (body): was AU$1,999 now AU$1,618.88 at Amazon

This well-built, lightweight mirrorless camera offers excellent handling and some serious video prowess. That's not to say it shirks its stills duties. If you're keen on a hybrid with a decent price tag, the GH5 II is well worth a look, particularly if you need wireless live-streaming capabilities. It might be a minor upgrade from the original G5 and not quite on par with the G6, but this 20.3MP MFT snapper has 4K 60p/50p 10-bit video capabilities, which is more than enough for most users.

Panasonic Lumix S9 (body; silver)
Save AU$721
Panasonic Lumix S9 (body; silver): was AU$2,699 now AU$1,978 at Amazon

Inheriting the fantastic video skills from the S5 II, the S9 is a compact rangefinder-like camera. You get superb 'open gate' 6K video recording with very effective image stabilization and Real Time LUTs at your fingertips. Panasonic's custom color profiles are next level compared to Fujifilm's Film Simulations, plus it has also created a new MP4 Lite format for 4K videos that are smaller and quicker to process than MP4. This is all in the smallest full-frame Panasonic camera yet. This discount is via a third party.

DJI deals

DJI Osmo Action 4 (Standard Combo)
Save AU$171
DJI Osmo Action 4 (Standard Combo): was AU$469 now AU$298 at Amazon

While not quite the revolutionary camera we were expecting to see in 2023, the Osmo Action 4 got one major upgrade that we loved – a superior sensor. With horizon balance, better low-light performance than any other action camera and a noise-cancelling 3-mic system, this model is still one of the best rivals to GoPro you can get a much lower price.

DJI Osmo Action 5 Pro
Save AU$121
DJI Osmo Action 5 Pro: was AU$579 now AU$458 at Amazon

Announced in September last year, this action camera brings pro video specs to a tiny package, including 13.5 stops of dynamic range, AI tracking and 4K/120p slow-mo. While the fabulous Prime-exclusive discount from day one of the sale that saw it drop to AU$435 has ended, the standard combo still has a small price drop that I think is still worth considering.

DJI Mini 3 (RC)
Prime exclusive deal
Save AU$290
DJI Mini 3 (RC): was AU$939 now AU$649 at Amazon

It's been ousted by the Mini 4 but, at this price, it's not a bad buy at all. It's still a pretty good little quadcopter weighing in under 250g, so there's no need to register it with CASA. It will shoot 4K video at up to 30fps and take 12MP stills. It has a max flight time of 38 minutes and this bundle comes with the RC remote that has an inbuilt screen.

Memory & storage

SanDisk Extreme Pro 128GB UHS-1 SD card
Save AU$46
SanDisk Extreme Pro 128GB UHS-1 SD card: was AU$79 now AU$33 at Amazon

This is a really good half-price saving on a pretty good SD card with 128GB storage. With transfer speeds of up 200Mb/s, this is more than enough for most photographers, with plenty of reliable storage if you need to go click-happy.

If you want a lot more storage... like, a lot, a lot – the 1TB storage option is 67% off on Amazon, now AU$199.27 from AU$599.

Ugreen USB-C SD card reader
Save AU$5.06
Ugreen USB-C SD card reader: was AU$19.99 now AU$14.93 at Amazon

Already quite affordable and well liked by users, this card reader takes both the SD and microSD formats. Thanks to its plug-and-play setup and USB-C connectivity, it can plug directly into laptops, smartphones and tablets if necessary.

Printers

Canon Selphy CP1500
Prime exclusive deal
Save AU$73.70
Canon Selphy CP1500: was AU$239 now AU$165.30 at Amazon

This compact printer can connect to your phone or laptop over Wi-Fi, but also takes USB connections and SD cards to print out colour photos in either postcard (4x6 inches) or label (2.1x2.1 inches) sizes. It's not the fastest printer, taking upwards of 41 seconds to spew out a print, but it's very capable and portable.

Epson EcoTank ET-8500
Prime exclusive deal
Save AU$280.60
Epson EcoTank ET-8500: was AU$999 now AU$718.40 at Amazon

Forget cartridges with Epson's EcoTank printers. These have easy-to-fill ink wells to which you add ink from bottles, and the ET-8500 will give you about a thousand pages before it needs a top up. It can take paper of up to A4 size and promises to do a good job when you're keen to print out some memories.

Tripods

K&F Concept 68-inch/75cm tripod & monopod
Prime exclusive deal
Save AU$26
K&F Concept 68-inch/75cm tripod & monopod: was AU$129.99 now AU$103.99 at Amazon

It's not a huge saving, but this tripod and monopod set can take a load of up to 10kg, which is quite impressive. It's also an affordable piece of kit even at full price, but this 20% discount is good value. It's a sturdy tripod with a 360º ball head for easy panning and manoeuvring.

Manfrotto Befree Advanced
Save AU$263.81
Manfrotto Befree Advanced: was AU$509.95 now AU$246.14 at Amazon

This is the tripod that I use for my photography and it's served me well for quite a few years now. Yes, there are lighter models available but the sturdy build gives me a lot of confidence in sticking a heavy kit onto it. Plus it's quite easy to set up and fold away.

Manfrotto X-Pro 4 video monopod
Save AU$37.60
Manfrotto X-Pro 4 video monopod: was AU$336.60 now AU$299 at Amazon

Shipped and sold by a third-party reseller, one that you can trust as I've purchased items from DigiDirect before (albeit not via Amazon), this monopod has been designed specifically for video use. It has a fluid base, plus a 4-section leg to get you varying heights.

Portable power

SmallRig VB99 Mini V-Mount Battery (6,700mAh)
Prime exclusive deal
Save AU$115.46
SmallRig VB99 Mini V-Mount Battery (6,700mAh): was AU$329.90 now AU$214.44 at Amazon

Capable of topping up your camera or powering flashes, laptops, monitors or your lighting rig, this little portable power bank offers up to 65W fast-charging via USB-C. It's also got a plethora of interfaces, so you can use it to juice up a multitude of devices. Built-in safety shutdowns and a small, compact size make this an essential addition to any pro's bag. Not that this price is for the Orange colorway, and the other variants are more expensive.

Ecoflow River 2 256Wh power station
Save AU$360
Ecoflow River 2 256Wh power station: was AU$649 now AU$289 at Amazon

Down to a record low price, beating last. year's AU$399 discount, this is a fantastic investment for photographers who will be on field for days without mains power. It's easy to carry thanks to its grab handle and low 3.5kg weight. The 256Wh capacity and 240V, 300W output (600W surge) can run small appliances, so your photography setup will be sorted. The River 2 boasts a 3000+ battery cycle life, has a 60W USB-C input/out port, and can be charged from AC, solar or in the car.

Amazon Prime Day 2025: Key information

Amazon Prime Day 2025 date and time

In 2024, the main Prime Day sale in Australia kicked off at 00:01 AEST on Tuesday, July 16 and ended at 11:59pm AEST on Sunday, July 21. That was a 6-day marathon shopping event, but this year is going one more.

Amazon has announced that Prime Day 2025 will commence on Tuesday, July 8 and will go on till July 14, which is a full 7-day shopping bonanza.

This is a record-breaking Prime Day sale and it seems to be Aussie and Singaporean shoppers only. Everyone else gets a 4-day Prime Day sale. So shouldn't it now really be called 'Prime Week' rather than 'Prime Day'?

The timing, though, is still spot on. Historically Prime Day has started on a Tuesday (with only a rare exception or two) in mid July for the first sale and early October for the second, so nothing has changed there.

How to make the most of Amazon Prime Day

Despite the name, most of the deals offered during Amazon Prime Day are open to everyone, but if you really want to make the most of it and maximise your savings, it's best to be a Prime member. There are several offers that are only available to subscribers, so signing up means you won't miss out on the really juicy bargains.

However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. Instead, why not sign up for a 30-day free trial closer to the sale in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over.

If you do sign up now, you'll also be able to take advantage of the other free perks that come with a Prime subscription, namely full access to Prime Video, Prime Reading (a 'lite' version of Kindle Unlimited) and Prime Gaming (another version of Twitch). Plus, of course, the free-and-fast shipping promise is there for all eligible products.

What kind of Prime Day camera deals can I expect?

Amazon AU has a limited catalogue of branded cameras and lenses, but if you're after Canon, Nikon, Fujifilm, OM System, Sony or Panasonic options, you might get lucky.

This year, we're already seeing good discounts on recent cameras like the Nikon Z6 III, but keep your eye out for offers on the Canon EOS R6 Mark II and the EOS R5 Mark II. The Nikon Z8 is slowly getting cheaper, and it wouldn't surprise me if the price finally dropped to below the AU$5,000 mark. There'll be a few vlogging cameras and action cameras, but some of the highlights could be instant cameras.

In terms of lenses, you'll be able to find a few Canon and Nikon first-party lenses discounted on Amazon, but few third-party lenses as the likes of Sigma, Tamron and other third-party manufacturers are few and far between on the retail giant's site.

How often is Amazon Prime Day?

While Amazon Prime Day is just the one sale, we can say there are two – the main event in July, plus the secondary one held in October. However, the second one isn't called 'Prime Day', instead going by the name Prime Big Deal Days.

In format, though, it's basically the same and is a prelude to Amazon's Black Friday sale that takes place later in the year. It's still exclusive to Prime members, so pays to have a subscription going even for that sale.

How much does Prime cost in Australia?

A monthly subscription to Amazon Prime in Australia costs AU$9.99 p/m, but you can save a little if you pay annually, which is AU$79. That's essentially a 10-month fee for the full 12 months. However, if you aren't going to be a regular Amazon shopper, perhaps the annual fee may not be the best option for you.

Sharmishta Sarkar
Managing Editor (APAC)

Along with looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well. Her passion for photography started when she was studying monkeys in the wilds of India and is entirely self-taught. That puts her in the unique position to understand what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature – wildlife, landscapes and macros.

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