Amazon Prime Day 2025 in Australia: can we expect more camera deals this October?

The main Prime Day event in July this year kicked off at 00:01 AEDT on Tuesday, July 8 and ended at 11:59pm AEDT on Sunday, July 18. That was a marathon 7-day sale, and because Prime Big Deal Days followed the same 6-day structure in 2024, we think there'll be another week-long sale in October too.

We don't have confirmed dates yet, which Amazon will keep secret till two weeks prior to the sale start, but we can make some guesstimates based on prior events.

Prime Big Deal Days for the last couple of years has usually taken place in early October, so expect a start date around October 8, 2025.

Despite the name, most of the deals offered during Amazon Prime Day are open to everyone, but if you really want to make the most of it and maximise your savings, it's best to be a Prime member. There are several offers that are only available to subscribers, so signing up means you won't miss out on the really juicy bargains.

However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. Instead, why not sign up for a 30-day free trial closer to the sale in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over.

If you do sign up now, you'll also be able to take advantage of the other free perks that come with a Prime subscription, namely full access to Prime Video, Prime Reading (a 'lite' version of Kindle Unlimited) and Prime Gaming (another version of Twitch). Plus, of course, the free-and-fast shipping promise is there for all eligible products.

Amazon AU has a limited catalogue of branded cameras and lenses, but if you're after Canon, Nikon, Fujifilm, OM System, Sony or Panasonic options, you might get lucky.

This year, we're already seeing good discounts on recent cameras like the Nikon Z6 III, but keep your eye out for offers on the Canon EOS R6 Mark II and the EOS R5 Mark II. The Nikon Z8 is slowly getting cheaper, and it wouldn't surprise me if the price finally dropped to below the AU$5,000 mark. There'll be a few vlogging cameras and action cameras, but some of the highlights could be instant cameras.

In terms of lenses, you'll be able to find a few Canon and Nikon first-party lenses discounted on Amazon, but few third-party lenses as the likes of Sigma, Tamron and other third-party manufacturers are few and far between on the retail giant's site.

While Amazon Prime Day is just the one sale in July, we can say there are (unofficially) two – the main event in July, plus the secondary one held in October. However, the second one isn't called 'Prime Day', instead going by the name Prime Big Deal Days.

In format, though, it's basically the same and is a prelude to Amazon's Black Friday sale that takes place later in the year. It's still exclusive to Prime members, so pays to have a subscription going even for that sale.

A monthly subscription to Amazon Prime in Australia costs AU$9.99 p/m, but you can save a little if you pay annually, which is AU$79. That's essentially a 10-month fee for the full 12 months. However, if you aren't going to be a regular Amazon shopper, perhaps the annual fee may not be the best option for you.

Note that this fee (monthly or annual) gets you free access to Prime Video, Prime Reading, Prime Gaming and Prime Music. For Prime Video, though, it's the ad-supported tier and if you aren't keen on ads, it will cost you an additional AU$2.99 to get rid of those. There is no annual package for the no-ads Prime Video subscription.