BeReal is giving Instagram and TikTok a run for their money – but will it last?

(Image credit: BeReal)

BeReal has taken social media by storm, and platforms like TikTok and Instagram are racing to provide their users with an authentic experience. According to Apptopia, BeReal has been downloaded more than any other platform this quarter, including TikTok.

We've tried our BeReal ourselves, and looked at why it's been topping the charts. But will BeReal actually last, and will it truly change the social media landscape? Unlike traditional social media, BeReal doesn’t allow filters or retouching. More creatives and artists are moving away from Instagram due to its shift to TikTok-like features and prioritization of short-form video content. 

Eric Dahan headshot
Eric Dahan

Open Influence Co-Founder/CEO Eric Dahan, Forbes 30 Under 30, has decades of experience in custom-integrated social media marketing for Fortune 500 advertisers, including award-winning influencer marketing campaigns for Universal, YouTube, Disney, L’Oréal, and Netflix. 

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar,, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.