Viral artist Matt B Customs will personalize Instax cameras free for two days in London – but only if you love Minions

The Fujifilm House of Photography storefront decked out in Minions decorations
(Image credit: Fujifilm)

The Minions are bringing their legendary mischief to the Fujifilm House of Photography in London, England. A Minion-Instax event will mix the mischievous characters with instant film, including photo opportunities, giveaways and even the chance to customize an Instax camera for free.

The event, which is set for June 18 to July 12, celebrates the upcoming Illumination Minions & Monsters movie (opening on July 01) by allowing the characters to take over the first floor of the Fujifilm House of Photography located in Covent Garden.

Guests will be treated to Minion-themed photo opportunities, including monster Irene. Fujifilm’s new Spot AR photobooths will also be available to try with Minion-themed instant film.

The Fujifilm Instax Spot photo booth

(Image credit: Fujifilm)

For two days only, on July 1 and 2nd, viral creator Matt B Customs, a Manchester-based artist known for handcrafted sneaker designs, will be on hand to customize cameras, free of charge.

Fujifilm notes that the customization is only for Instax cameras, and guests will need to choose between a variety of Minion-themed designs. Guests are welcome to bring their existing Instax or purchase a new camera at the House of Photography – no doubt including the Instax Mini 13.

It's not the first time that Matt B Customs has customized Fujifilm cameras – he previously also offered customization during a Fujikina event in 2005.

The event will also include several giveaways, including a trip for two to Rome (which is, of course, also Minion-themed), custom Instax camera giveaways and other Minions merchandise.

The Fujifilm Instax Mini instant film camera

Fujifilm's newest instant film camera is the Instax Mini 13 (Image credit: Future)

The event is free to attend and will continue from June 18 to July 12, with the customizations available only on July 01 and 02. The Fujifilm House of Photography is located at 8-9 Long Acre, London WC2E 9LH.

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Hillary K. Grigonis
US Editor

With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot.

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