Only yesterday I wrote an article claiming that people still want full-frame DSLR cameras, and now Pentax & Ricoh Rumors has highlighted data from the BCN Award 2026 whereby Ricoh’s domestic Japanese DSLR market share has gone from 9.7% to 17.7%. And while that’s good news for a camera company that’s still supposedly developing DSLR cameras, it’s not necessarily an indicator of renewed interest in DSLR tech.
Canon and Nikon still command the largest market shares, with 44.3% and 38% respectively, but it’s not exactly surprising that their grip has relaxed slightly. After all, neither manufacturer is actively pursuing new DSLR releases, and despite many Canon and Nikon DSLRs still being available to buy new, both appear to be quietly winding down production, with the mighty Canon EOS 5D Mark IV being the latest high-profile DSLR to be officially discontinued. Canon Rumors also references the fact that “the DSLR market shrank dramatically last year”. With all of that in mind, it’s not surprising that Ricoh is mopping up a little more market share.
What about other camera formats?
When it comes to mirrorless market share, BCN’s statistics have Sony on top with 29.9%, Canon slightly behind at 27.4%, and Nikon trailing at 15.1%. Nothing overly surprising there.
When it comes to compact cameras, or what BCN calls the digital camera (integrated lens) department, I was surprised that Kodak comfortably beat Fujifilm at 24% and 13.9% respectively, with Kenko Tokina at 13.3%.
So, there you have it. Pentax reaches for more DSLR market share, but that’s likely because Canon and Nikon’s attention is elsewhere.
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