Action camera giant GoPro’s financials are beginning to show signs of a turnaround. After news broke of an in-progress merger with Starman Optical, GoPro has now reversed its dire stock market warnings in new filings shared on September 17.
Earlier this year, GoPro’s stock dropped so low that it was in violation of Nasdaq regulations, prompting an automatic warning that if the company failed to bring its stock price above $1 within 100 days, the company could be removed from public trading.
But after GoPro announced that it was in talks of merging with Starman Optical, the action camera giant’s stock rose above that minimum $1 mark for more than 10 consecutive days, reversing the Nasdaq warning.
The stock increase is a positive sign that the company’s moves this year, including not only the in-progress merger but the launch of the larger-sensor Mission 1 series, may finally be showing signs of easing the camera maker's financial struggles.
GoPro isn’t out of the choppy financial waters yet. While the merger with Starman Optical has been approved by both sides, the merger is still subject to regulatory approval. The merger is expected to close before the end of 2026. Stockholders are expected to receive a $1.14 aggregate payment per share while retaining a ten percent ownership after the merger.
GoPro’s latest financial report shows a 38 percent drop in sales and a 31 percent drop in revenue compared to the previous year – but the previous year also had a 23 percent drop in sales and an 18 percent drop in revenue.
GoPro has posted annual net losses since 2024, in part from increasing competition mixed with rising cost of components.
GoPro’s answer to the competition is the Mission 1 series, which brings a long-requested larger sensor into the longstanding action camera brand. GoPro calls the Mission 1 series “compact cinema cameras” rather than action cameras, thanks to 8K capabilities and a one-inch sensor, but the two fixed-lens models, the Mission 1 and Mission 1 Pro, continue much of what’s loved about GoPro, including ultra-wide lenses, HyperSmooth stabilization, and waterproofing.
This fall, GoPro also announced its first mirrorless camera, the Mission 1 Pro ILS. Unlike the fixed-lens models, the ILS uses a Micro Four Thirds mount that supports lightweight manual focus lenses. That brings options like telephoto lenses, ultra-wide apertures, and the ability to pull focus onto a GoPro for the first time, but the ILS is purpose-built for filmmakers rather than the more widespread action-camera audience.
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Read the GoPro Mission 1 Pro or the Mission 1 Pro ILS review, or browse the best GoPro cameras.
