The best Black Friday mirrorless camera deals in 2018: how to find the lowest prices this year

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If you're hoping to grab a Black Friday mirrorless camera deal this year, there's not long to go now. Black Friday 2018 is just a few weeks away – and mirrorless cameras are where we've seen some of the biggest offers in the last 12 months, so there's an excellent chance you'll be able to bag a bargain this month. 

UPDATE: What a time for mirrorless cameras. With the launch of the Fujifilm X-T3, Canon EOS R, Nikon Z7 and Z6, and news of Panasonic's push into mirrorless, this is certainly the most popular area for cameras at the moment. We're confident there will be a host of mirrorless bargains over this Black Friday. 

This year, Black Friday falls on the 23 November 2018, but we predict that retailers will start dropping decent deals from early November. This is the place to come to find out which mirrorless cameras – and which mirrorless camera deals – are hot, so bookmark this page and keep checking in throughout November.

You'll also find more information on exactly how to bag a brilliant Black Friday deal over on our main Black Friday camera, lens and accessory deals page, where – from November – we'll also be posting the month's best-value savings on all photography gear.

The best Black Friday mirrorless camera deals in 2018: our predictions 

Last year, we saw great savings on Sony, Panasonic and Fujifilm mirrorless cameras – and we expect more this year. The best camera deal of Black November, by far, cut the price of the full-frame, mirrorless, original Sony A7 and 28-70mm lens kit to £799 (after cashback) – and that's a price we've seen drop even further this summer. 

Over Prime Day, Amazon offered the Sony A7 and FE 28-70mm f/3.5-5.6 OSS lens kit for just £569 (after cashback), which is an absolute steal for anyone wanting to purchase their first full frame or mirrorless camera.

Another good Prime Day deal cut the price of the Fujifilm X-A5 with XC 15-45 lens by 25 per cent, taking it from £499 down to £367.56. Overall, we hope to see more Black Friday mirrorless camera deals like this from mid November – certainly from Amazon, but also from the likes of eBay, B&H Photo, Jessops and more. 

As a bit of context for this year's offers, here's a small flavour of the best Black Friday mirrorless camera deals we saw in the US and UK last year:

  • Sony A6000 plus 16-50mm lens and accessory kit – $498
  • Panasonic G7 with Vario 14-42mm Lens and accessory pack – $497.99
  • Canon EOS M100 with 15-45mm lens – $499
  • Sony A6000 plus 16-50mm lens and accessory kit – £369
  • Sony RX10 III – £869, after cashback
  • Fujifilm X-A10 and 16-50mm lens – £299.99
  • Sony A7 and 28-70mm kit – £799 after cashback

Why choose a mirrorless camera?

When people think 'proper' camera they think of a DSLR, because these have traditionally been the next and only step up from a regular snapshot camera. Even now, a lot of people that should know better talk about DSLRs as if they were the only serious cameras out there. The fact is that mirrorless cameras have caught up, often being just as good and sometimes better than their DSLR equivalents. But why?

The clue is in the name. DSLRs need a mirror in the body to reflect the image seen through the lens up into the viewfinder. This mirror has to flip up and out of the way when you take the picture so that the image can pass through to the sensor at the back of the camera. The advantage is that you get a nice bright optical viewfinder image, but the disadvantage is the extra mechanical complication and operational noise of the mirror, together with the extra depth in the camera body needed to accommodate it.

Read more: The 10 best mirrorless cameras right now

With a mirrorless camera, the sensor captures the scene through the lens in a constant live view, which is displayed either on the back of the camera or in an electronic viewfinder. The advantage is that mirrorless cameras are smaller and mechanically simpler. The disadvantage is that you can get a slightly grittier-looking feed with an electronic viewfinder that with an optical one, one that can be subject to lagging (particularly in darker conditions). On many cheaper mirrorless cameras you don't get a viewfinder at all, which means that images can only be composed using the screen on the back of the camera.

Mirrorless cameras aren't just smaller and simpler; they offer a wider choice of designs and layouts. Like DSLRs they cover all sectors of the market, from novice to professional. Beginner and enthusiast models are usually sold as camera/lens kits, and we've listed the most popular ones below, but more advanced models are typically sold without a lens (ie body only).

Here's a list of our favourite mirrorless cameras and the ones to really look out for on Black Friday.

Panasonic GX80/GX85 with Lumix G Vario 12-32mm f/3.5-5.6 MEGA OIS ASPH

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The Panasonic GX80 could easily slip under the bargain-hunter's radar. Panasonic is not the most glamorous camera brand out there, and it has a number of cameras with similar-sounding model names that could make you just switch off. Nevertheless, the Lumix GX80 deserves another look because it offers a lot for the money. It's a rangefinder-style mirrorless camera, but it comes with an electronic viewfinder and also has a compact Lumix G Vario 12-32mm f/3.5-5.6 MEGA OIS ASPH kit lens to keep the size and weight down. It's not Panasonic's latest and best sensor, but you do get dual image stabilisation and access to a great range of Micro Four Thirds lenses.

Sony A6000 with E PZ 16–50mm f/3.5-5.6 OSS

Sony's A6000 might look long in the tooth because it's been superseded twice, once by the A6300 and then by the A6500. The newer models bring better autofocus and in-body image-stabilisation respectively, plus 4K video and sundry other improvements, but the 24MP A6000 and its compact E PZ 16–50mm f/3.5-5.6 OSS lens have stayed on sale at ever-decreasing prices – and for such a technically advanced camera it's now an absolute steal. If you can live without the latest tech, the A6000 will leave you with a big smile on your face and cash in your pocket.

Panasonic GX8 with Lumix G Vario 12-60mm f/3.5-5.6 ASPH. POWER O.I.S.

Up until the recent announcement of the G9, this was Panasonic's most advanced model aimed at a stills-focused audience. With Panasonic's best 20MP sensor, a well-made rangefinder-style body and a kit lens that gives you a 24-120mm-equivalent focal range, it's a real bargain at current prices, and the arrival of the high-end G9 will hopefully drive prices lower still. You get an awful lot for your money here, including 4K video and Panasonic's clever 4K Photo mode.

Read more: Panasonic Leica DG Vario-Elmarit 8-18mm f/2.8-4.0 ASPH sample images

Olympus OM-D E-M10 III with M.ZUIKO Digital 14-42mm f/3.5-5.6 EZ

This is the latest version of Olympus's entry-level OM-D camera. It looks like a compact 35mm SLR like they used to make them, but being a mirrorless camera the viewfinder is electronic rather than optical. With twin control dials, Art Filters and other advanced features, this is far from a beginner's camera and even packs in 4K video and five-axis, in-body image stabilisation. Best of all, its size, design and controls make it an absolute joy to use. Make sure you get it with Olympus's super-compact M.ZUIKO Digital 14-42mm f/3.5-5.6 EZ 'pancake' kit zoom. Of course, as its only just been released, it's quite possible the previous OM-D E-M10 Mark II may instead be subject to a deep discount this year.

Read more: Olympus OM-D E-M10 Mark III review

Canon EOS M5 with EF-M 15-45mm f/3.5-6.3 IS STM

This is Canon's only mirrorless camera with a built-in electronic viewfinder. It's well made, nicely designed and so compact that it's hard to believe there's an APS-C sensor in there. In fact, it's Canon's latest and best 24.2MP Dual Pixel CMOS AF sensor, which gives snappy autofocus and great all-round image quality. It uses Canon's EF-M lenses, which are fairly restricted in number, but you can use regular DSLR lenses via an adaptor. The EOS M5 still feels a little pricey for what it delivers, so we're hoping Cyber Monday will change that with some real bargains.

Read more: 10 tips on getting the best out of your Canon camera

Fujifilm X-T20 with XF18-55mm f/2.8-4 R LM OIS

Fujifilm makes two DSLR-style mirrorless cameras – this, and the upmarket X-T2. There's a big difference in the price, but not that much difference in the features when you consider that the X-T20 has the same superb 24MP Fujifilm X-Trans CMOS III sensor and the same speedy hybrid autofocus system. We like the X-T20 for its small size, its (relatively) low cost and as a route into Fujifilm's rather good X-mount lens range. You can get it with the low-cost Fujifilm 16-50mm XC lens, but this Cyber Monday we recommend seeking out the more expensive XF 18-55mm f/2.8-4 R LM OIS option.

Read more: Fujifilm X-T20 review

Fujifilm X-Pro2 with XF23mm f/2 R WR

It's bad enough buying it body only, but buying the X-Pro2 with a lens will really make your eyes water, so Cyber Monday can't come soon enough. Our price sees it paired up with the Fujifilm 23mm f/2 prime lens (35mm f/2 equivalent), since the X-Pro2's rangefinder feel makes it a perfect match for prime lenses and a more classical style of photography. X-Pro2 highlights include its durable design, a unique optical/electronic hybrid viewfinder, its traditional external camera controls and, of course, Fujifilm's excellent 24.3MP X-Trans CMOS III sensor.

Read more: 10 tips on getting the best out of your Fujifilm camera

Olympus OM-D E-M1 II (body only)

We were blown away by the E-M1 II when we tried it. It's Olympus's second iteration of its top pro camera and boasts some mind-blowing features, including 60fps silent shooting at full resolution – admittedly with focus and exposure locked at the first frame, but still perfect for capturing fast action. For regular continuous shooting with focus working throughout it still hits 18fps, and boast a tough, weather-sealed body, 4K video, dual in-body and lens-based image stabilisation and access to Olympus's extremely good and compact lenses. It's quite possible Olympus may use Cyber Monday to clear stock of the previous original OM-D E-M1, itself a very capable camera. 

Read more: Olympus OM-D E-M1 Mark II review

Panasonic GH5 (body only)

It's common to buy higher-end camera bodies on their own rather than as camera-lens combinations, since most buyers at this end of the market have already invested in the system and are simply looking for a newer and better body. The GH5 is, however, also on sale with various body-lens combinations, so check those out too if this is your first Lumix camera. We're hoping prices for the GH5 might wobble with the announcement of the G9, which will be good news on Cyber Monday. The GH5 isn't just a high-speed stills camera, it's also a highly-regarded 4K video camera and a key player in the new but important pro stills/video camera market.

Read more: Panasonic G9 - Hands-on review

Sony A7R II (body only)

With all the hoo-hah surrounding the launch of the Sony A7R III, this is bound (we hope) to put a dent in prices for the A7R II, which will still carry on being a terrific high-end full-frame mirrorless camera long after the A7R III's arrival. You still get Sony's amazingly sharp 42MP full-frame sensor, you just don't get the A7R III's continuous shooting frame rate. And, of course, you still get access to Sony's lens range, which now includes some truly stunning G Master lenses (at, admittedly, some truly stunning prices).

Read more: Sony A7R III joins full-frame Alpha stable

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