Olympus decides not to go medium format

Olympus decides not to go medium format
Image: Olympus

With the release of the Olympus OM-D E-M1X, the Micro Four Thirds manufacturer magically delivered medium format resolution. However, during a press event for the E-M1X, Olympus revealed that it actually contemplated developing a full-on medium format camera.

According to Camera Jabber, Olympus executives Shigemi Sugimoto and Setsuya Kataoka (head of Imaging Business and division manager, Imaging Product Development respectively) revealed that the company had given consideration to developing a medium format system, but that it ultimately chose to remain committed to Micro Four Thirds.

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James Artaius
Editor

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.