With Glastonbury well underway, festival season is booming! New study reveals 2022's most Instagram-worthy festivals
(Image credit: Marietta Peros / Shutterstock)
Yet another article about Instagram research data, this one fitting with the current summer festival season. Using festival hashtags on Instagram as a basis, experts have named the most Instagrammable music festivals.
The top music festivals in this data set have been determined by assessing the number of posts under each relevant festival hashtag. Pretty simple right?
As always this data is undoubtedly subject to change, given the number of posts increasing every minute on the popular photo and video platform, and taking into consideration festival posts that may have been shared but have not been hashtagged, or perhaps have used the location feature instead of tags.
This research is provided courtesy of Cazaar, and has revealed that Glastonbury is the most Instagrammable music festival, placing at the top rank with 1,014,770 posts shared under its most relevant festival hashtag.
It's no surprise that Glasto made the top spot, with it being arguably one of the biggest festivals in the world, not just in the UK. We've compiled the full findings into a table below for comparison:
Swipe to scroll horizontally
Most Instagrammable music festivals in the UK
Rank
UK Music Festival
Number of #'d posts
When is it?
Location
1
Glastonbury Festival
1,014,770
22-26 June
Glastonbury
2
Creamfields
482,309
25-28 August
Daresbury, Cheshire
3
Reading Festival
292,452
26-28 August
Reading
4
Download Festival
243,352
10-12 June
Leicestershire
5
V Festival
231,497
Cancelled?
Essex / Staffordshire
6
Leeds Festivals
139,620
26-28 August
Leeds
7
Boardmasters
114,934
10-14 August
Cornwall
8
Hammerfest
108,692
February 2023
Birmingham
9
Wireless Festival
93,095
01-10 July
London / Birmingham
10
T in the Park
72,349
Cancelled
Scotland
11
Fusion (Capital FM)
71,600
Cancelled?
Liverpool
12
Isle of Wight Festival
58,229
16-19 June
Newport, Isle of Wight
13
Summertime Ball
54,443
12 June
Wembley Stadium, London
14
Kendal Calling
50,550
28-31 July
Lake District, Cumbria
15
Slam Dunk Festival
45,012
03-04 June
Leeds / Hatfield
16
Wilderness
43,600
04-07 August
Oxfordshire
17
Camp Bestival
42,274
28-31 July / 18-21 August
Dorset / Shropshire
18
BBC Proms
38,800
15 July - 10 September
Royal Albert Hall, London
19
Latitude Festival
34,511
21-24 July
Suffolk
20
Boomtown Fair
34,200
10-14 August
Winchester
According to this research, Cheshire festival Creamfieldsis the second most Instagrammable UK music festival, with 482,309 posts shared with a hashtag in reference to the festival. In third was the mighty Reading Festival, with an interesting 153,000 advantage in posts to its partner festival, Leeds, ranking in sixth place.
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This research data is extremely limited in that it did not provide the exact hashtag that was used to compile the data, nor did it consider the launch date of the festival and how long it had been running for.
Glastonbury, for example, has been running since 1970, whereas Creamfields began in 1998. The research also seems to have included festivals that have either not been held since the pre-pandemic in 2019, or have now been cancelled altogether.
I was curious as to the time frame that these festivals are usually held each year, as the research also did not consider that many of the listed festivals, such as Reading and Leeds, are yet to happen in the 2022 calendar, meaning their post number will surely rise after or during the festival timeframe.
By conducting my own research to add the locations and dates of these festivals, I think it gives Cazaar's research more merit. As well as being a handy resource and calendar of this years upcoming fests.
I would highly recommend 2000 Trees in Cheltenham and Slam Dunk festival to any UK alternative music fans. Slam Dunk in particular is my favorite music festival; it's one day only, occurring at either Hatfield in London (previously the NEC in Birmingham) and in Leeds for those a little further up north, and is perfect for those who hate camping.
If this rather basic and lazy research using Instagram tells us anything, it's that the UK at least absolutely loves its music festivals. Everyone from teens to adults alike enjoy a beer or cider in the crowd watching an artist perform, especially when the sun is out!
Even though the weather may not be perfect right now for those currently enjoying Glastonbury Festival, we hope you're all having a wicked time!
A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.
