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Google leading online representation with new skin tone scale for photo results

Google's new Monk Skin Tone Scale
(Image credit: Google)

During Google's I/O conference, the tech giant announced new developments to its search engine features and functionality, including the new introduction of the Monk Skin Tone Scale to improve representation in online photo search results. 

Having partnered with Harvard professor and sociologist Dr Ellis Monk, who created the Monk Skin Tone Scale, Google aims to tackle the unfair bias of skin tones we see when searching to show more accurate products and demonstrate fair inclusivity. 

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The new ten-shade Skin Tone Scale is available for users to explore now, and will be incorporated into various Google products over the coming months. Representing a broader range of skin tones online should've been a priority from the get go, but as explained by Google, current artificial intelligence and machine learning  technologies sometimes perpetuate unfair biases and work against  people with darker skin tones.

"Seeing yourself reflected in the world around you, in real life, media, or online, is so important," said Tulsee Doshi (opens in new tab), Google's Head of Product and Responsible AI. "And we know that challenges with image-based technologies and representation on the web have historically left people of color feeling overlooked and misrepresented."

"We're introducing a next step in our commitment to image equity and improving representation across our products. In partnership with Harvard professor and sociologist Dr Ellis Monk (opens in new tab), we’re releasing a new skin tone scale designed to be more inclusive of the spectrum of skin tones we see in our society. Dr. Monk has been studying how skin tone and colorism affect people’s lives for more than 10 years."

The new skin tone scale is designed to be more inclusive of the skin tone spectrum that we see in the real world. And research has found that, among participants in the US, people feel that the Monk Skin Tone Scale is more representative of their skin tones, especially true for people with darker skin tones, compared with the current  industry standard (opens in new tab) scale that is used.

The MST Scale (Image credit: Google)
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This is something that many of us born with white privilege have never even had to consider. Imagine searching for something visual such as an infected mosquito bite or type of inflamed skin rash, and not being able to find anything that resembles your own body and skin shade. Inclusivity online, especially in 2022, is vital for making the internet and tools accessible for everyone.

The culmination of Dr Monk’s research is referred to as the Monk Skin Tone (MST) Scale (opens in new tab), and Doshi elaborates that, "the MST Scale will help us and the tech industry at large to build more representative datasets so we can train and evaluate AI models for fairness, resulting in features and products that work better for everyone.

MST scale search demo gif (Image credit: Google)
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"For example, we use the scale to evaluate and improve the models that detect faces in images… now when you search for makeup related queries in Google Images, you'll see an option to further refine your results by skin tone. So if you’re looking for 'everyday eyeshadow' or 'bridal makeup looks' you’ll more easily find results that work better for your needs.

"We’ll also be using the MST Scale to improve Google Photos...we’re launching a new set of Real Tone filters that are designed to work well across skin tones and evaluated using the MST Scale. We worked with a diverse range of renowned image makers, like Kennedi Carter and Joshua Kissi, who are celebrated for beautiful and accurate depictions of their subjects, to evaluate, test and build these filters."

In photography there is certainly work to be done on accurately portraying skin tones in different lighting and with different camera setups, Google's research and developments in how both artificial intelligence and machine learning technology recognize skin colors and faces could act as a leap forward in this particular area.

We applaud Google for recognizing areas of development and conducting the necessary research and fixes to make the internet better for everyone. 

Read more: 

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Google is improving how its camera phones photograph black skin (opens in new tab)

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A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.