The best UK Amazon Prime Day camera deals – the countdown to the July 2025 sale has started!

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These are the best early Amazon Prime Day camera deals in the UK

Prime Day camera deals
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Amazon Prime Day has quietly grown into one of the biggest online sales events of the year, especially if you know how to spot the best deals. Next week, the event is scheduled to launch across four days from July 8 through July 11, with the four-day sale lasting double the time over previous years.

For photographers, this is a golden opportunity. Whether you’re after one of the best mirrorless cameras, a backup SD card, or just curious to see which lenses are getting deep discounts, this is the moment to be paying attention.

Of course, the noise can be deafening - thousands of deals, countdown timers flashing red, and endless scrolling. That’s where this guide comes in.

We will be sifting through the chaos to bring you the best Prime Day camera deals that are worth your time, your money, and your attention.

Here are the best early Amazon deals we have spotted so far…

Top retailers

Amazon: Save up to 54% on select Amazon products
Amazon mirrorless camera deals: Save up to £700 off select camera deals
Amazon lens deals: Vast selection of awesome lens deals
Prime photo accessories: Now is the perfect time to pick up spare SD cards & more

Although Amazon is the only store offering Prime Day discounts, many of its rivals will have their own sales. Here are some of the key retailers to check in on…

Canon UK: Buy direct from the source and tap into Summer Savings
Jessops: Deals from the iconic camera store
John Lewis: The latest deals on electrical equipment
Park Cameras: Extra 5% off Sony cameras & 10% off lenses with code SONYCAMERA5 or SONY-10
Wex Photo Video: Great deals on Canon, Rotolight, Elinchrom & more
Mixbook: Amazing deals on personalised photo books
Wex Photo Video: Great deals on Canon, Rotolight, Elinchrom & more
Mixbook: Amazing deals on personalised photo books

Early Amazon camera deals

GoPro Hero 13 Black
GoPro Hero 13 Black: was £399.99 now £290.39 at Amazon

SAVE £109.6 at Amazon. The GoPro Hero 13 Black is a rugged, waterproof action camera built for high-performance capture, featuring 5.3K video, improved low-light performance, and advanced stabilization - perfect for fast-paced adventures and content creation.

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Nikon Z fc
Nikon Z fc: was £899 now £629 at Amazon

SAVE £270 at Amazon. The Nikon Z fc blends classic film-era design with the power of Nikon’s modern Z-mount system. Compact, lightweight, and packed with features like fast autofocus, 4K video, and a fully articulating screen, it’s a stylish and capable mirrorless camera that feels as good to use as it looks.

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Canon EOS R8
Canon EOS R8: was £1,699.99 now £1,099 at Amazon

SAVE £600.99 Canon's smallest and lightest full frame camera, somehow this still packs in a 24.2MP sensor capable of 40fps bursts, 4K 60p video, along with one of the best autofocus systems we've ever used!

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GoPro Hero 12 Black
GoPro Hero 12 Black: was £399.99 now £246.51 at Amazon

SAVE £153.48 at Amazon. With its 5.3K video recording and 27MP photos, this GoPro is built for content. With a larger square sensor, you can use clips across multiple platforms and ratios to make your videos go longer.

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Nikon Z30 + 16-50mm
Nikon Z30 + 16-50mm: was £613 now £540 at Amazon

Save £73 at Amazon The Nikon Z30 is geared towards vlogging, but the camera's small size also makes it a good compact camera alternative. Buy it if you want something affordable and small that still takes great images. Avoid it if you want a viewfinder or need to photograph fast action.

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Nikon Z6 II + Nikon 24-70mm f/4
Nikon Z6 II + Nikon 24-70mm f/4 : was £2,349 now £1,583.11 at Amazon

SAVE £765.89 The Nikon Z6 II with the Nikkor 24-70mm f/4 is a winning combination. The Z6 II features a 24.5MP sensor and impresses with its 273 hybrid AF points. The 24-60mm f/4 lens is a versatile all-rounder, great for portrait, travel photography, and more.

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Nikon FTZ II
Nikon FTZ II: was £249 now £185 at Amazon

Save £64 This adaptor allows you to use older F-mount DSLR lenses on Nikon Z-mount mirrorless cameras. This is the lowest price we have seen on this must-have accessory for Nikkor users.

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Fujifilm X-T5
Fujifilm X-T5: was £1,699 now £1,449 at Amazon

SAVE £250 at Amazon. The Fujifilm X-T5 body is a compact 40MP APS-C mirrorless camera with 7 stops of IBIS and fast performance to suit many photography applications, as well as having access to the amazing Fujifilm recipes.

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OM System OM-5
OM System OM-5: was £1,199.90 now £809 at Amazon

SAVE £390.99 at Amazon. The Mark 1 OM System OM-5 is a compact, weather-sealed Micro Four Thirds mirrorless camera designed for travel and adventure, offering 20MP stills, 4K video, and advanced computational features like Live ND and handheld 50MP high-res shooting!

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Olympus OM-D E-M10 Mark IV + 14-42mm
Olympus OM-D E-M10 Mark IV + 14-42mm: was £749.99 now £594 at Amazon

SAVE £151 at Amazon. The Olympus OM-D E-M10 Mark IV with a 14-42mm lens is a great bundle to get ready and out shooting. With its 20MP stills and 4K video capabilities, it's a great camera in a compact package

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OM System OM-3
OM System OM-3: was £1,999.99 now £1,710.31 at Amazon

Save £289.68 The OM System OM-3 isn't just gorgeous on the outside; it's got it where it counts on the inside, too! Try a 20-MP stacked BSI sensor, blistering burst speeds, IBIS, RAW video output, glorious 4K 60p, and more.

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Panasonix Lumix S5 II X
Panasonix Lumix S5 II X: was £2,299 now £1,799 at Amazon

SAVE £500 at Amazon. The Panasonic Lumix S5IIX is a full-frame mirrorless camera built for serious creators, offering 4K/60p video, phase-detect AF, and ProRes support for pro-level photo and video work.

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SanDisk SanDisk
SanDisk SanDisk: was £8.49 now £7.19 at Amazon

SAVE £1.30 at Amazon. The SanDisk 128 GB Ultra SDXC UHS‑I Memory Card offers up to 140 MB/s read speeds and durability features like shock‑, water‑, and X‑ray resistance - making it a reliable, budget‑friendly choice for everyday shooting.

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Prime Day FAQS

When is Amazon Prime Day 2025?

Amazon has confirmed that Prime Day 2025 will run from July 8 through July 11, stretching the savings across four full days for the first time. That gives photographers a full 96 hours to scout out serious bargains, doubling the usual 48-hour window we've come to expect.

In the UK, deals will start dropping from midnight BST with fresh waves of time-limited offers landing each day. Expect plenty of camera-related flash sales in the mix - but the best ones won’t hang around for long.

Do I need to be a Prime member to get the deals?

Yes, most of the best deals - especially the time-limited lightning deals which will be launching each day at Midnight are exclusive to Prime members. If you're not already signed up, Amazon usually offers a 30-day free trial, which can be used to access the offers.

Is it worth waiting until Black Friday instead?

Not necessarily. While Black Friday sometimes brings deeper discounts, Prime Day is far more focused—and for camera gear, it often matches or even beats Black Friday prices. If you see a good deal on something you’ve been eyeing, don’t wait until November.

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Sebastian Oakley
Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.

He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.

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