What is the medium format camera "look" – and does it even matter?

Hasselblad Medium Format Camera
(Image credit: Sonder Creative)

If you've ever wondered what exactly is this medium format camera "look" that all your photographer friends seem to be raving on about, you're not alone. Essentially, the idea is that medium format camera produce images that appear to have more depth and seem more "lifelike".

However, is this idea necessarily true – or is it all hype? We've looked at the arguments for and against the medium format camera "look" to see just how much truth there is to this concept.

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Usman Dawood

Usman is a commercial and architectural photographer based in West Yorkshire, who has been working professionally for over seven years. He has also spent over four years as a writer for the biggest photography sites in the world, including Staff Writer for Digital Camera World, senior staff writer for FStoppers, and tech writer for Petapixel. 

With a particular interest in technology developments, high-resolution imaging and the high-end cameras, Usman has been on the cutting edge of camera news as well as writing features about medium format systems and global shutters, and has reviewed some of the latest Leica cameras as well as a tripod that’s even taller than Andre the Giant!