The Sony ZV-E10 Mark II could bloom as early as Spring 2024

Sony ZV-E10
(Image credit: Sony)

In a recent update from a reliable source within the photography industry, it has been revealed that Sony could launch the Sony Alpa ZV-E10 Mark II as soon as Spring 2024.

According to Mirrorless Rumors via Andrea Pizzini, the upcoming vlogging camera will replace the popular ZV-E10 which was released in 2021 and was Sony's first video-centric APS-C system camera. Despite not having a viewfinder, it gained popularity among content creators and social media influencers thanks to its fully articulated screen making it perfect for recording selfies, one-touch de-focus, a massive choice of lenses and an intuitive design. 

Although specifications for the ZV-E10 Mark II are yet to be disclosed, industry enthusiasts speculate that it might feature a 26-megapixel sensor, similar to the Sony A6700 plus a range of AI-powered features aimed at enhancing the vlogger's productivity. 

While this news may not be as thrilling for traditional photographers and hybrid shooters, the move signals Sony's dedication to the growing vlogging market. The current ZV-E10 is priced at $700 and it was the best-selling camera in Japan in 2023. It offers an affordable option for anyone looking to upgrade their photo and video capabilities from a camera phone without breaking the bank. 

Over the last few years, there has been a recognizable shift in Sony's focus with more emphasis on addressing the needs of vloggers and older photographers in need of lightweight cameras. Industry analysts predict that Sony will continue to support this as its product lineup meets the demand for versatile, affordable cameras capable of producing high-quality photos and video. 

Before its release in the Spring, the vlogger community can expect some new updates and leaked specs from reliable sources as is the case with most new releases. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.