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The Photography Show goes virtual for 2020; live event returns September 2021

The Photography Show goes virtual for 2020; live event returns September 2021

The Photography Show and The Video Show will be going online this year, with a virtual photo and video festival taking place 20-21 September 2020 via an online, global  platform that's faithful to the live show-going experience. 

Next year, The Photography Show and The Video Show will return in physical form at its traditional home from 18-21 September 2021 at the NEC in Birmingham, United Kingdom. 

The decision to hold this year's event online, via a virtual show on Sunday 20 and Monday 21 September 2020, comes amid the obvious difficulties stemming from the ongoing global pandemic. 

"While we believe that there’s nothing quite comparable to the benefits of the live show, we know that the decision to take The Photography Show & The Video Show online this year and return to the NEC in 2021 is the best solution for our community during these unprecedented times," said Jonny Sullens, head of events at organizing group Future (which is also the parent company of DCW). 

However, the lack of a physical presentation won't impede visitors' ability to visit stands, watch interesting talks and presentations, listen to advice from industry gurus, network in lounge areas, and see the latest products in action on 20-21 September 2020. The virtual venue being employed by the show recreates the full exhibition experience, from walking around halls to chatting to individual exhibitors. 

“Of course, we're very disappointed not to be making the annual trip to Birmingham, but we're really excited about what the virtual event can offer," continued Sullens. "The virtual platform we’re using is incredibly versatile and provides us with a fantastic opportunity to try something new, showing off photography and video in a different way. We look forward to seeing everyone in September, albeit virtually!"

Some of the biggest brands in the business, including Canon, Olympus and Fujifilm, have expressed their excitement for the virtual format and are collaborating with the event organizers on new ways to make it a great experience for visitors. 

“At Fujifilm, we love The Photography Show & The Video Show, it's the industry equivalent to Christmas!" said Andreas Georghiades, Marketing Manager at Fujifilm UK. "We know the virtual edition to be different, but working in a creative industry like we do, we should embrace different and change and we plan to do whatever we can to help make the show a great success.”

The virtual show will be free to attend, and all entry tickets and passes booked or confirmed for the March 2020 event will be valid for the 2021 dates. We're looking forward to seeing how the innovative new show format comes together in September – for more information, visit www.photographyshow.com.

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The Photography Show 2020: everything you need to know