Sony teases camera launch on Monday – here's how to watch it live!

Sony teases camera launch on Monday – here's how to watch it live!
(Image credit: Sony)

Sony is teasing the launch of a new camera on 15 September – which is less than a week away, on Monday. The big reveal will take place virtually, via ab event being live streamed online, and you can watch the announcement as it happens.

With the Sony A7S III – already set to be one of the best Sony cameras – having only just been revealed, there are plenty of question marks over exactly what the manufacture will be showing off this time. What we know for sure, however, is that it will be an Alpha camera – and Sony's taglines all position it as presenting a new concept in imaging. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.