Professional photographers using Instagram can make up to £18k per post!

(Image credit: Future)

Instagram is one of the largest platforms for professional photographers to showcase their work, and can arguably be more beneficial to the income of a photography business than having a website and regular clientele. Social media is becoming crucial to how we represent ourselves and our brand online. 

As photographers, we should really be taking note of how Instagram can be used as a tool to push us forwards. While social media isn't for everyone which is completely understandable, are you missing out by not having an Instagram portfolio

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Top 10 highest earning photographers on Instagram
RankPhotographerInstagram HandleIndustryFollower CountNumber of postsEngagement RateEstimated earnings per post (£)
1Paul Nicklen@paulnicklenNature7.2M2.9K0.81%£18,951.00
2Mario Testino@mariotestinoFashion4.9M2.2K0.36%£13,067.00
3Chris Burkard@chrisburkardNature3.7M4.1K0.35%£9,737.00
4Jimmy Chin@jimmychinNature3.0M1.9K1.35%£7,924.00
5Keith Ladzinski@ladzinskiNature1.7M4.6K0.61%£4,566.00
6Joel Sartore@joelsartoreNature1.5M2.1K0.74%£4,138.00
7Jack Harries@jackharriesDocumentary1.3M1.2K0.72%£3,634.00
8Ami Vitale@ amivitaleNature1.3M1.8K0.39%£3,443.00
9Dylan Furst@furstyNature1.1M1.6K0.86%£3,028.00
10Petra Collins@petrafcollinsFashion1.0M2.2K6.15%£2,818.00

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Beth Nicholls
Staff Writer

A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.