Polaroid: the instant camera trend that has gone full circle

Over the last 73 years, Polaroid cameras have come in and out of fashion. Polaroid revolutionized instant film photography and then felt the backlash of the digital era. Business Insider recently explored the cultural phenomenon of Polaroid in a YouTube video entitled The Rise and Fall of Polaroid Cameras. But how exactly did Polaroid go from beloved to bankrupt?

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.