Owning a 100MP camera has never been cheaper – save AU$2,200 on the Fujifilm GFX 100S

It was the camera that started a revolution... well, at least for Fujifilm, the company that made medium format cameras cheaper and smaller. The Fujifilm GFX 100S successfully packs a whopping 102MP large-format sensor into a DSLR-like body, making it a little easier to handle than the bigger, more unwieldy models that were best suited to studio work.

In my Fujifilm GFX 100S review, I said that it had a "relatively affordable price tag" and that was at launch in 2021 when it cost AU$9,499. Three years on and just hours after the second-generation Fujifilm GFX100S II was announced, you can pick up the mark I model for less than the cost of a premium full-frame camera.

Head to Diamonds Cameras where the GFX 100S body is down to a record-low price of just AU$,5899! That's a huge saving of AU$3,600 on its launch price and AU$2,200 off its current list price at the retailer. You'd better hurry, though, as stock might be limited.

Fujifilm GFX100S (body only) | AU$8,099 AU$5,899 at Diamond Cameras (save AU$2,200)

This is the lowest I've seen the 102MP GFX 100S drop, making it a great time to consider upgrading to a stellar medium format body. There's enough savings to get you started on a new lens too. Trust me when I say this camera takes stunning photos, just don't expect it to match the performance of a pro full-frame camera.

💰 Lowest price ever!
✅ Great for amazing image quality at 100MP
❌ Still heavy for long handheld use

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There was a time when the team here at Digital Camera World considered the GFX 100S the best medium format camera, but it's now been replaced by the Mark II model that's just been announced. That said, it's still our pick of the best affordable 100MP medium format camera.

More than just a megapixel beast, this camera liberates medium format photography from the studio and even makes it a viable street photography camera, thanks to its amazing stabilization. And between the 102MP on tap for stills and 4K/30p video, it's not a bad option as a hybrid, although if video is your main priority, you'll find better elsewhere.

Like I've said previously, medium format photography isn't meant for fast-paced environments like the sports arena or for wildlife shots – it's best for landscapes, portraiture, architecture or anything else where you can take your time to think about your shot. And in that, the GFX 100S excels. 

The results this camera produces is just stunning and you get a bunch of film simulations too. 

What you do miss out with the GFX 100S is subject detection and the speedy autofocus from smaller sensor formats. If that doesn't bother you, this will be a very nice investment if you've been holding off on getting into medium format photography.

Take a look at the best Fujifilm GF lenses to accompany the GFX 100S