Owning a 100MP camera has never been cheaper – save AU$2,200 on the Fujifilm GFX 100S

Fujifllm GFX100S - best price deal
(Image credit: Fujifilm)

It was the camera that started a revolution... well, at least for Fujifilm, the company that made medium format cameras cheaper and smaller. The Fujifilm GFX 100S successfully packs a whopping 102MP large-format sensor into a DSLR-like body, making it a little easier to handle than the bigger, more unwieldy models that were best suited to studio work.

In my Fujifilm GFX 100S review, I said that it had a "relatively affordable price tag" and that was at launch in 2021 when it cost AU$9,499. Three years on and just hours after the second-generation Fujifilm GFX100S II was announced, you can pick up the mark I model for less than the cost of a premium full-frame camera.

Fujifilm GFX100S (body only) |AU$8,099AU$5,899 at Diamond Cameras

Fujifilm GFX100S (body only) | AU$8,099 AU$5,899 at Diamond Cameras (save AU$2,200)

This is the lowest I've seen the 102MP GFX 100S drop, making it a great time to consider upgrading to a stellar medium format body. There's enough savings to get you started on a new lens too. Trust me when I say this camera takes stunning photos, just don't expect it to match the performance of a pro full-frame camera.

💰 Lowest price ever!
Great for amazing image quality at 100MP
Still heavy for long handheld use

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Sharmishta Sarkar
Managing Editor (APAC)

In addition to looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well, and helps produce two of Future's photography print magazines Down Under. Her passion for photography started when she was wandering the wilds of India studying monkeys (yes, life took a sharp turn somewhere along the way) and is entirely self-taught. That puts her in the unique position of understanding what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature photography – wildlife, landscapes and macro. She still prefers an optical viewfinder but is utterly fascinated with what mirrorless technology has been able to achieve. 

With an ear to the ground in the Asia-Pacific territory, she is constantly on top of camera news and breaking developments in the Australian region, in addition to sourcing local deals during big retail events like Amazon Prime Day and Black Friday / Cyber Monday. 

She’s also a skilled stargazer, always eager to share astrophotography tips such as photographing the blood moon without even using a tripod!