Instagram to ditch shopping tab and actually focus on content creation

Instagram shopping
(Image credit: Hannah Rooke)

In an attempt to make Instagram about content creation once more, the company will remove the shopping tab from the bottom toolbar. Come February, businesses will still be able to sell products through the platform but Instagram wants to invest in “shopping experiences that provide the most value for people”.

The Instagram rollercoaster has been full of ups and downs these last few years. From introducing carousel posts and reels then prioritizing them over photos, to trying to be TikTok and even getting censorship wrong, the company has made some pretty big faux pas. Positive change has happened too, though, as Instagram returned to a chronological feed and just recently it announced that it would favor photos and reels equally again. Hooray!

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.