Photographers rejoice! Instagram algorithm to favor photos and reels equally

Instagram posts
(Image credit: Gabrielle Henderson from Unsplash)

After receiving so much backlash for prioritizing reels over photos, the Head of Instagram, Adam Mosseri says the company now balances the two equally. In a weekly Ask Me Anything session, Mosseri answers the questions of Instagram users and this week one user asked him “Why are you completely gutting the reach of photo-based accounts?”

Rather than fabricating some lame excuse, Mosseri held his hands up and admitted Instagram has put too much weight on reels and video content recently but the company has now “rebalanced things”. This is good news for photographers who have felt the brunt of the algorithm change and struggled to reach new accounts and build increase their engagement. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.