In case you forgot, the world's most advanced camera goes on sale today

Animation of a photographer lifting a Canon EOS R1 up to his eye
(Image credit: Canon)

It may have slipped your mind, given that it was four months since the announcement, but the Canon EOS R1 – the company's brand new flagship camera – is on sale right now.

Just to remind you – and just in case you're buying into the nonsense from YouTubers who haven't used it that this is "just an R3 Mark II" – the EOS R1 is the most advanced camera on the planet right now.

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.