Fujifilm announces @allaboutlloyd_ as inaugural canine ambassador

Fujifilm X Phodographer
(Image credit: Fujifilm)

Fujifilm UK has announced the launch of its counterpart to the X Photographer program: the X Phodographer scheme will start today, with popular Instagram influencer @allaboutlloyd_ leading the pack.

The X Phodographer scheme will aim to inspire both doggy and human photographers alike by sharing paw-fect imagery and tips, inspiring content and events from some of Fujifilm’s furriest influencers.

• Read more: Best Fujifilm cameras

In due course the scheme will showcase a variety of Phodographers, featuring a variety of X Series cameras and lenses. The X Phodographer scheme will bring new angles of photography to Fujifilm’s channels from a wide range of genres such as food, paw-traits, interiors, food, landscapes (including dog-walking inspiration), food, fashion and much more.

Fujifilm UK has confirmed that the first X Phodographer to join the line-up is Italian greyhound-cross Lloyd, a lifestyle, fashion and interiors phodographer. Based in London, Lloyd and his human Paz have been fans of the X Series range for many years. The ergonomic build of Fujifilm’s cameras make them easy to use for even the smallest of paws, and the incredible image quality and quick transfer of photos makes it the ultimutt tool for content creators on the go.

The best April Fool's for photographers ever

Lloyd has recently been testing the new Fujifilm X-E4, launched in March 2021, and has been hugely impressed with its results and its furmiliar compact build. Interviewed this month, Lloyd states:

"Owning a camera hasn’t made me a photographer but my Fujifilm X-E4 has given me the ability to show the world my true creative side. A dog full of personality and style like me needs the right tools and I have found mine."

The X-E4 is available to purchase now and applications for the X Phodographer scheme can be made by emailing aprilfools@fujifilm.com.

Read more: 

Best Fujifilm lenses
Fujifilm GFX 100S review
Fujifilm X-T200 review

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